# Plant-Based Dairy-Free Chocolates Ritter Sport Without Moo Has Arrived in Time for Veganuary 2022 By Michael Hemsworth | Published 2022-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritter-sport-without-moo References: [retailtimes](https://www.retailtimes.co.uk/ritter-sport-launches-first-ever-vegan-branded-chocolate-bar-in-uk/) & [ritter-sport](https://www.ritter-sport.com)  The [Ritter Sport Without Moo](https://www.trendhunter.com/trends/vegan-ritter-sport) is arriving in the UK to provide consumers with a way to satiate their craving for chocolate in a plant-based, dairy-free manner. The chocolate bar is crafted with four all-natural ingredients including sugar, cocoa butter, a minimum of 50% cocoa from Nicaragua and almond paste. These ingredients to provide a satisfying flavor and texture that perfectly mimics conventional chocolate, and could help to sway curious consumers seeking to try out a plant-based diet. Head of Marketing at [Ritter Sport UK](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) & IRE Katy Clark commented on the new Ritter Sport Without Moo bar saying, "There’s everything to play for with vegan-friendly chocolate. We know, as a nation, how much we adore milk chocolate. We’re therefore excited to add [Vegan Without Moo](https://www.trendhunter.com/trends/ritter-sport-1), to our range of popular accidently vegan bars. We’ve spent a lot of time ensuring we deliver the milk chocolate taste our consumers want, just without the moo. We’re sure that they’ll love it as much as we do.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Chocolate:** Opportunity to cater to the growing demand for plant-based options in the chocolate industry through natural and innovative ingredients. - **Dairy-free Sweets:** Opportunity to cater to the increasing number of consumers seeking dairy-free food options due to health or ethical concerns in the confectionery industry. - **Accidentally Vegan Products:** Opportunity to promote and market accidentally vegan products to appeal to a wider audience, including those who are curious about plant-based eating but still want familiar-tasting treats. ### Where This Applies - **Confectionery Manufacturing:** Innovation opportunities in the sourcing and utilization of plant-based ingredients for confectionery products to address consumer demand for healthier and more ethically-conscious sweets. - **Food Retail:** Opportunity for food retailers to create a dedicated section for plant-based and dairy-free snacks to cater to the growing number of consumers seeking such products. - **Product Completions:** Opportunity for completions programs to develop plant-based and dairy-free chocolate formulations as a solution to meet the consumers' demands and preferences for sustainable and healthy foods. ## Related on Trend Hunter - [Minimalist Plant-Based Chocolates](https://www.trendhunter.com/trends/vegan-ritter-sport.md) - [Textural Vegan Chocolate Products](https://www.trendhunter.com/trends/ritter-sport-vegan-tower.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Travel-Focused Vegan Bars](https://www.trendhunter.com/trends/ritter-sport-1.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Vegan-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/moo-free-christmas-range.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Seasonal Free-From Chocolates](https://www.trendhunter.com/trends/moo-free-1.md)