# Mini Impulse Chocolate Bars Ritter Sport Mini Offers a Small Treat in Four Flavors By Michael Hemsworth | Published 2021-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritter-sport-mini References: [conveniencestore](https://www.conveniencestore.co.uk/products/ritter-sport-launches-new-mini-impulse-format/658244.article) & [ritter-sport](https://www.ritter-sport.com) The Ritter Sport Mini bars are the latest product offering from the brand that is focused on providing consumers with a way to satiate their craving for high-quality chocolate in a portioned manner. The bars come in four flavor options including Whole Hazelnuts, Cornflake, Butter Biscuit and Alpine Milk Chocolate, which are priced at 60p for a 33-gram duo pack or two for £1. The bars are likely to be a hit amongst consumers seeking out a quick treat that suits their lifestyle. Head of Marketing at [Ritter Sport UK](https://www.trendhunter.com/trends/ritter-sport-without-moo) & [IRE](https://www.trendhunter.com/trends/mini-tower-nut-selection) Katy Clark spoke on the new Ritter Sport Mini bars saying, "As a leading international manufacturer, Ritter Sport is mindful of the need to help consumers enjoy a balanced diet without compromising on taste. With its ‘one for now, one for later’ proposition, the Ritter Sport Mini [portion-controlled impulse pack](https://www.trendhunter.com/trends/loacker-tortina-mini) is the perfect on the go format as we start to return to normal.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Portion Control Chocolate:** Brands can capitalize on the growing trend of portion-controlled snacks by offering bite-sized, single serving chocolate products that cater to consumers looking for a quick treat without overindulging. - **Miniature Packaging:** The popularity of mini impulse bars opens up the opportunity for companies to create mini or bite-sized versions of their popular products to appeal to consumers' desire for smaller portions and on-the-go snacking options. - **Indulgent Snacking:** Amidst the pandemic, consumers are seeking out affordable indulgences and treating themselves to premium, high-quality snacks, creating an opportunity for chocolate companies to offer small treats to satisfy cravings while also maintaining a balanced diet. ### Industries Being Reshaped - **Confectionery Industry:** The confectionery industry can create new impulse products or smaller packaging for existing products to meet consumer demands for portion control and on-the-go snacking. - **Food Retail Industry:** Food retailers can market and promote portion-controlled impulse snacks at checkout counters or as standalone products to cater to consumers' desire for affordable indulgences and quick treats. - **Health and Wellness Industry:** The health and wellness industry can explore partnerships with chocolate companies to create portion-controlled, low-calorie chocolate treats that satisfy cravings while also promoting healthy lifestyles and balanced diets. ## Related on Trend Hunter - [Permissible Premium Chocolate Snacks](https://www.trendhunter.com/trends/bitesized-chocolate.md) - [Portioned Indulgence Artisan Chocolates](https://www.trendhunter.com/trends/ritual-chocolate-mini-bar.md) - [Mini Chocolate Treat Ranges](https://www.trendhunter.com/trends/kitkat-minis.md) - [Festive Holiday Chocolate Packs](https://www.trendhunter.com/trends/mini-tower-nut-selection.md) - [Flavorful Two-Sided Candy Bars](https://www.trendhunter.com/trends/ritter-sport-duo.md) - [Extra-Nutty Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-roasted-peanut.md) - [Fall-Flavored Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-bars.md) - [Crunchy Travel Retail Chocolates](https://www.trendhunter.com/trends/ritter-sport-mini-rainbows-crunchies-tower.md) - [Internationally Inspired Chocolates](https://www.trendhunter.com/trends/ritter-sport-taste-the-world-bars.md)