# Sustainable Cocoa Chocolate Bars The Ritter Sport Don Choco Bar is a Limited-Edition Offering By Michael Hemsworth | Published 2021-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritter-sport-don-choco References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/ritter-sport-rolls-out-sustainable-chocolate-bar-28-09-2021/) & [ritter-sport](https://www.ritter-sport.com) The [Ritter Sport Don](https://www.trendhunter.com/trends/ritter-sport-duo) [Choco](https://www.trendhunter.com/trends/gopuff-x-glacierpoint) bar is a chocolate treat from the brand focused on providing consumers with access to a high-quality treat that's focus on taste as well as sustainability. The chocolate bar is crafted with [100% certified sustainable cocoa](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars) that has been sourced from the brand's own plantation in El Cacao, Nicaragua. The bar is being rolled out to retailers in the UK where consumers can pick it up for £1 for a 100-gram bar. Head of Marketing at Ritter Sport Katy Clark spoke on the new Ritter Sport Don Choco bar saying, "Sustainability is already on trend, and dark milk has a strong appeal for shoppers wanting to try darker and higher cocoa content chocolate and so this delicious new bar, made from 100% certified, sustainable cocoa, is set to be a win-win with consumers and retailers alike.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Chocolate Bars:** This trend presents an opportunity for chocolate brands to implement ethical sourcing practices and reduce their environmental impact in the production process. - **Dark Milk Chocolate:** Exploring this trend by offering higher percentage cocoa content products can appeal to consumers seeking darker chocolate options. - **In-house Cocoa Plantations:** This trend provides chocolate brands with the opportunity to have greater control over the sourcing and quality of cocoa used in their products. ### Industries Being Reshaped - **Chocolate Manufacturing:** Chocolate manufacturers can embrace sustainable sourcing practices to meet consumer demand for ethically-produced products. - **Retail:** Retailers can attract eco-conscious consumers by offering and promoting sustainable and ethically-produced chocolate products on their shelves. - **Agriculture:** Agricultural companies can explore opportunities for sustainable cocoa production and partner with chocolate brands looking for eco-friendly sourcing practices. ## Related on Trend Hunter - [Flavorful Two-Sided Candy Bars](https://www.trendhunter.com/trends/ritter-sport-duo.md) - [Extra-Nutty Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-roasted-peanut.md) - [Fall-Flavored Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-bars.md) - [Permissible Premium Chocolate Snacks](https://www.trendhunter.com/trends/bitesized-chocolate.md) - [Crunchy Travel Retail Chocolates](https://www.trendhunter.com/trends/ritter-sport-mini-rainbows-crunchies-tower.md) - [Internationally Inspired Chocolates](https://www.trendhunter.com/trends/ritter-sport-taste-the-world-bars.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Texturized Chocolate Squares](https://www.trendhunter.com/trends/ritter-sport-presents.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md)