# Sweet Bungee Stunts Ritter Sport Shows What Daredevils Will Do for Chocolate By Tobi Spoerer | Published 2009-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritter-sport-bungee References: [youtube](http://www.youtube.com/watch?v=OJnlYNV4M74&feature=player_embedded) & [rittersportolympia.de](http://www.rittersportolympia.de/?page_id=56) I can't tell whether this video for [Ritter](https://www.trendhunter.com/trends/bitesized-chocolate) Sport featuring a bungee jumping stunt is real or fake, but I do know that it's amazing what people will do for chocolate. [German chocolate brand Ritter](https://www.trendhunter.com/trends/ritter-sport-presents) recently held a [video content campaign](https://www.trendhunter.com/trends/skittles-obsessed), and the above video was one of the submissions. For me, it doesn't matter if it was faked or not--what a stunt! **Implications** - Advertising featuring adventure and risk is one way to make a company stand out. Society is looking for new thrills and one way to sell a product is taking traditional sports and incorporating commodities in a daring fashion. Corporations should consider more daring methods of advertising to monopolize the industry. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 2% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Adventure Advertising:** Incorporating risk and adventure into advertising can make a company stand out and attract attention. - **Thrill-seeking Culture:** Society's desire for new thrills presents opportunities for companies to create daring and exciting marketing campaigns. - **Commodity Integration:** Incorporating everyday products into daring stunts or activities can create unique and memorable marketing experiences. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can explore adventurous advertising campaigns to differentiate themselves in a competitive market. - **Sports and Recreation:** Taking traditional sports and incorporating commodities can create unique and exciting experiences for participants and spectators alike. - **Marketing and Advertising:** Corporations in the marketing and advertising industry should consider more daring methods of advertising to capture consumer attention and outpace competitors. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Permissible Premium Chocolate Snacks](https://www.trendhunter.com/trends/bitesized-chocolate.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)