# Eco-Friendly Wine Labels The Ritrama Eden Paper Labels are Made from 50% Dried Grass Fibers By Michael Hemsworth | Published 2018-12-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ritrama-eden-paper References: [foodbev](https://www.foodbev.com/news/ritrama-launches-eden-paper-for-labelling-of-wine-spirits-and-beer/) & [ritrama](https://www.ritrama.com/en/) The Ritrama Eden paper has been created by the brand as a new [sustainably designed labeling material](https://www.trendhunter.com/trends/wetglue-collection) that will help to change the environmental profile of [wine, beer and spirit labels](https://www.trendhunter.com/trends/pressure-sensitive-labels). The new material is reported to be made from 50% dried grass fibers with the remainder being cellulose fibers, which help to create a final product that is slightly rustic and highly sustainable. The composition of the label allows it to have the faint smell of grass and also helps to drastically reduce the amount of water and electricity needed to craft virgin labels. Speaking on the Ritrama Eden paper, the brand said that the new paper, "inherently transmits the values of a natural, healthy, organic and [environmentally friendly product](https://www.trendhunter.com/trends/vinca-organic-pale-ros)." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging Materials:** The use of sustainable materials in packaging production can reduce the environmental impact of various industries, such as wine and spirits. - **Eco-conscious Label Design:** Using organic and environmentally friendly materials in label design can attract eco-conscious consumers and promote sustainability. - **Reduced Resource Consumption:** Reducing the amount of water and electricity needed for label production can help companies minimize their environmental footprint and lower operating costs. ### Who This Affects Most - **Wine and Spirits:** The sustainable paper labels made from dried grass fibers are a great opportunity for wine and spirits packaging, which are generally known for their sophisticated labels. - **Packaging:** Packaging industries can explore more eco-friendly materials and designs for their products and strive towards a greener and sustainable world. - **Printing:** Printing industry can incorporate new and sustainable materials like Ritrama Eden paper in their printing processes for conventional and digital printing. ## Related on Trend Hunter - [Alternative Fiber Product Labels](https://www.trendhunter.com/trends/labelling-papers.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Booze-Branded Eco Projects](https://www.trendhunter.com/trends/the-edden-project.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Organic Torn-Edge Labels](https://www.trendhunter.com/trends/pressure-sensitive-labels.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md)