# Astronomical Songstress Sportswear Rita Ora Highlights the Adidas Originals Planetary Power Pack By M | Published 2015-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rita-ora References: [highsnobiety](http://www.highsnobiety.com/2015/10/19/adidas-originals-rita-ora-planetary-power-pack/) & [adidas](http://www.adidas.ca/) British songstress Rita Ora recently rolled out a new campaign line with adidas entitled the Planetary Power pack that brings together space-themed shoes, clothes and designs that offer unconventional fabric pairings with a monochromatic color scheme. Ora has been the face of adidas for several collections now highlighting and amplifying the quirky, unconventional and sometimes outlandish designs and styles. The Planetary Pack features such staples as the Mystic Moon and Space Shifter running shoe silhouettes. The collection features garments inspired by the universe in black and white colorways coupled with the brands iconic three stripped line detailing. The line features such sports pieces as zip up tops, jogging pants, track suits and leggings for a comfortable normcore aesthetic that is also equally as stylish. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Space-themed Sportswear:** Creating space-themed clothing collections uses a unique color scheme and unconventional fabric pairings with high-tech and futuristic designs. - **Normcore Athletic Wear:** Combining comfort and functionality with style, normcore athletic wear is becoming more popular among consumers. - **Celebrity-inspired Performance Wear:** Collaboration with celebrities for sportswear helps attract more customers and can promote brand awareness. ### Sectors Adopting This - **Fashion:** Collaborating with celebrities for clothing lines can increase brand reputation and attract more consumers. - **Athletic Wear:** Incorporating space-themed designs and high-tech fabric pairings in athletic wear collections creates a unique and futuristic aesthetic. - **Retail:** Introducing normcore athletic wear collections can help retail companies appeal to a wider consumer base and attract athletes looking for comfortable yet stylist performance wear. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Sporty Winter Boot Collaborations](https://www.trendhunter.com/trends/moon-boot.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md)