# Multicolored Songstress Sneakers These Rita Ora x Adidas Originals Line Features Colorful Kicks By Malika Renee Butss | Published 2015-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rita-ora-x-adidas References: [hypebeast](http://hypebeast.com/2015/8/rita-ora-adidas-originals-sneakers-packs) & [adidas](http://www.adidas.com/us/rita_ora) The Rita Ora x [Adidas](https://www.trendhunter.com/trends/megaride-s2) Originals collection continues to grow with the release of the 'Space Shifter' sneaker pack. This two-piece collection offers luxe athletic footwear that perfectly portrays both Adidas and the British pop star. The Space Shifter sneaker pack is the newest release from the Rita Ora x Adidas Originals collection. Unlike the brand's newly released 'Mystic Moon' range, this collection features two pairs of sneakers decorated with a rainbow upper and black leather. The color-shifting panels are slightly reflective in the sunlight while their [minimalist black leather details](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) keep the sneakers sleek and stylish. The two-piece collection offers the consumer a choice of simple low-top trainers or retro high-top sneakers. The Rita Ora x Adidas Originals Space Shifter pack is set to release September 1st, 2015. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Colorful Footwear:** There is an opportunity for disruptive innovation in the manufacturing processes of footwear to make it more personalized and colorful. - **Athletic Brand Collaborations:** Athletic brands are collaborating with artists to create unique and inspiring designs which can lead to new customer segments. - **Reflective Materials:** There is a growing trend towards incorporating reflective materials in the design of sports apparel which is an opportunity for disruptive innovation in the creation of active wear. ### Who This Affects Most - **Fashion:** Fashion industry can take advantage of colorful and personalized footwear trends by incorporating innovative designs and materials into their product lines. - **Sportswear:** Sportswear companies can collaborate with artists to create unique designs and materials that stand out from their competitors and resonate with consumers. - **Manufacturing:** Manufacturing industry can explore new materials and production techniques to make colorful and personalized footwear more accessible and affordable to consumers. ## Related on Trend Hunter - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md)