# Urban Pin-Up Shoots The Rita Ora The Sunday Times Style Editorial is Ladylike By Meghan Young | Published 2012-04-11 | Updated 2012-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rita-ora-the-sunday-times-style References: [fashiongonerogue](http://fashiongonerogue.com/rita-ora-damon-baker-sunday-times-style/) & [thesundaytimes](http://www.thesundaytimes.co.uk/sto/public/style/) The Rita Ora The Sunday Times Style editorial is simultaneously seductive and sophisticated. The British pop star, who has been likened to Rihanna in both looks and sound, is clad in elegant ensembles that have a [floral motif](https://www.trendhunter.com/trends/eva-green). Yet, the [adorable feminine patterns](https://www.trendhunter.com/trends/contemporary-femininity) and ladylike lines cannot hide the fact that Ora is a sexy force to be reckoned with. She shows more than a hint of it in one [cleavage-baring bodysuit](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Captured by young British photographer Damon Baker, the Rita Ora The Sunday Times Style editorial combines his dark signature style with the jubilant personality of the pop star. A simple studio shoot, the editorial allows Ora and her outfits stand out. Her fun looks were perfected with voluminous curls by Claire Rothstein and makeup by Maxine Leonard. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Floral Ensembles:** There is an opportunity for fashion brands to create elegant and feminine clothing with floral motifs. - **Seductive-yet-sophisticated Aesthetic:** Brands in the beauty industry can explore the combination of seductive and sophisticated elements in their marketing campaigns. - **Dark Signature Photography Style:** Photographers can experiment with a dark signature style to create visually captivating editorials. ### Where This Applies - **Fashion:** Fashion brands can incorporate floral motifs into their designs. - **Beauty:** Beauty brands can market products that exude both seductive and sophisticated qualities. - **Photography:** Photographers can develop a unique dark signature style that stands out in the industry. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Influencer-Made Lifestyle Apparel](https://www.trendhunter.com/trends/zara-mcdermott.md)