# Productivity-Boosting Supplements Urban Monk's 'Rising Energy' Invigorates the Mind & Body By Laura McQuarrie | Published 2018-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rising-energy References: [projectnosh](https://www.projectnosh.com/food-wire/2018/urban-monk-launches-rising-energy/) & [urbanmonknutrition](https://urbanmonknutrition.com/) Urban Monk Nutrition launched a new dietary supplement called 'Rising Energy' made with potent herbs and extracts support the mind and body. The product to enhance energy, performance and brain function is a blend of guayusa extract, L-Theanine and shilajit, as well as spirulina, leucine and schisandra berries, plus brain-boosting ginseng, maca, tulsi and rhodiola. While there are plenty of energizing products that cause undesirable side effects in the body, Rising Energy is designed to be invigorating yet a sustainable source of energy. This new dietary supplement was created by Pedram Shojai, the founder of Urban Monk Nutrition, in recognition of the fact that people can't function optimally when they are running low on energy. Specifically, the brand notes "with Rising Energy by Urban Monk Nutrition, you no longer have to struggle with feeling drained even after getting a full night’s rest." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Energy Supplements:** Creating natural energy supplements using potent herbs and extracts is a disruptive innovation opportunity. - **Sustainable Energy Sources:** Developing sustainable energy sources in the form of dietary supplements is a disruptive innovation opportunity. - **Performance-enhancing Supplements:** Designing performance-enhancing dietary supplements with brain-boosting ingredients is a disruptive innovation opportunity. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry has the potential to benefit from the development of natural energy supplements. - **Nutraceuticals:** The nutraceuticals industry can explore opportunities in creating sustainable energy sources through dietary supplements. - **Sports and Fitness:** The sports and fitness industry can leverage performance-enhancing supplements with brain-boosting ingredients to enhance athletic performance. ## Related on Trend Hunter - [Herbal Energy-Boosting Supplements](https://www.trendhunter.com/trends/energyboosting-supplement.md) - [Science-Backed Natural Energy Supplements](https://www.trendhunter.com/trends/napjistu.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Mushroom-Enhanced Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane.md) - [Natural Nootropic Beverages](https://www.trendhunter.com/trends/natural-nootropic.md) - [Dad-Targeted Energy Supplements](https://www.trendhunter.com/trends/the-energy-activator.md) - [Mushroom-Powered Coffee-Free Drinks](https://www.trendhunter.com/trends/om-mushroom-superfood.md) - [Nootropic Pre-Workout Supplements](https://www.trendhunter.com/trends/new-history.md) - [Cognition-Boosting Supplements](https://www.trendhunter.com/trends/beyond-raw-neuro-surge.md)