# Traditional Israeli Bakery Branches This Rishon LeZion Cafe Reveals the Chain's New Concept By Rebecca Byers | Published 2016-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rishon-lezion-cafe References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/28/shani-coffee-shop-bakery-by-studio-dehab-at-work-rishon-lezion-israel/) This Rishon LeZion cafe is a charming place to enjoy a bite to eat and a coffee from the Shani chain of cafes. The new concept for Shani was designed by duo Itzik & Fay of studio Dehab at Work, who aimed to create a "sticky" persona for the brand in order to build up the brand's character. One of the main features of the [slender bakery space](https://www.trendhunter.com/trends/pastis-de-belm) is a [single oak counter](https://www.trendhunter.com/trends/cafe-franois) that stretches from the front of the shop to the back, with seating along the opposite wall. The unique experience of the cafe feels more natural and independent rather than harshly branded, which is likely to help build up the brand's presence and inspire further growth. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Charming Cafe Spaces:** Opportunity to design cafe spaces that feel natural and independent, enhancing the brand experience. - **Building Brand Character:** Opportunity to create a 'sticky' persona for brands, fostering customer loyalty and recognition. - **Enhancing Customer Experience:** Opportunity to design unique and engaging spaces that inspire growth and strengthen the brand's presence. ### Industries Being Reshaped - **Hospitality:** Opportunity for cafes and restaurants to create charming spaces that enhance the dining experience. - **Retail:** Opportunity for brands to build character and loyalty through unique store designs that reflect their values. - **Interior Design:** Opportunity for interior designers to create innovative and engaging retail and hospitality spaces. ## Related on Trend Hunter - [Seasonal Patisserie Interior](https://www.trendhunter.com/trends/season-patisserie.md) - [Cozy Naturalistic Panama Bakeries](https://www.trendhunter.com/trends/mallol-arquitectos.md) - [Sustainable Dine-In Panama Bakeries](https://www.trendhunter.com/trends/krume-bcker.md) - [Modern Retail Café Concepts](https://www.trendhunter.com/trends/the-eln-deli-and-bakery.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Light-Filled Gluten-Free Bakeries](https://www.trendhunter.com/trends/fuba-bakery.md) - [Cross-Influence Fusion Cafes](https://www.trendhunter.com/trends/challe-caf.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md)