# Refreshing Cannabis Brand Identities RISE Dispensaries Taps Turner Duckworth and Brand Bureau By Kalin Ned | Published 2023-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rise-dispensaries References: [risecannabis](https://risecannabis.com/)  RISE Dispensaries has partnered with design firms Turner Duckworth and [Brand Bureau](https://www.trendhunter.com/trends/residency-on-marthas-vineyard) to revitalize its brand identity and retail experience across 14 markets. This strategic move comes at a time when cannabis consumption is surpassing tobacco use and as the legalization of cannabis progresses in the U.S. The new brand identity positions RISE Dispensaries as a prominent player in the [cannabis retail sector](https://www.trendhunter.com/trends/retail-cannabis-presence) and embodies the brand's mission to democratize cannabis access. Notable elements of [RISE Dispensaries'](https://www.trendhunter.com/trends/rise-expresses) new aesthetic include a bird-centric design representing the upward trajectory of the cannabis industry. This imagery is accompanied by a vibrant color palette inspired by the cannabis plant. This visual identity is extended into the retail environment with a design approach that focuses on creating memorable customer experiences. Image Credit: RISE Dispensaries ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 78% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Revitalized Cannabis Brand Identities:** The partnership between RISE Dispensaries, Turner Duckworth, and Brand Bureau aims to refresh the brand’s identity and retail experience across 14 markets, positioning it as a leader in the cannabis retail sector. - **Surging Cannabis Consumption:** As cannabis consumption exceeds tobacco use and cannabis legalization progresses in the U.S., there is a growing demand for innovative solutions and products in the cannabis industry. - **Democratizing Cannabis Access:** RISE Dispensaries' new brand identity reflects its mission to democratize cannabis access, highlighting the need for inclusive and accessible offerings in the cannabis market. ### Sectors Adopting This - **Design and Branding:** The partnership between RISE Dispensaries, Turner Duckworth, and Brand Bureau presents an opportunity for design firms to collaborate with cannabis companies and create impactful brand identities and retail experiences. - **Cannabis Retail:** As RISE Dispensaries revitalizes its brand identity and retail experience, the cannabis retail sector can explore disruptive innovations to enhance customer experiences and differentiate their offerings. - **Cannabis Products:** With growing cannabis consumption and the need for accessible offerings, there is an opportunity for cannabis product manufacturers to develop innovative and inclusive products for a wider consumer base. ## Related on Trend Hunter - [Convenience Store Cannabis Outposts](https://www.trendhunter.com/trends/rise-expresses.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Sparkly Cannabis Products](https://www.trendhunter.com/trends/beboe-by-scott-campbell.md) - [Cannabis Store Rebrands](https://www.trendhunter.com/trends/cannabis-store.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Cannabis-Forward Advent Calendars](https://www.trendhunter.com/trends/rise-dispensary.md) - [Coastal-Inspired Cannabis Brands](https://www.trendhunter.com/trends/reef-flower.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md)