# Elegantly Branded Wellness Centers WeWork is Introducing a Modern Gym Called 'Rise by We' By Ell Smith | Published 2017-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rise-by-we References: [psfk](https://www.psfk.com/2017/10/wework-launched-gym-help-patrons-stay-fit.html) & [risebywe](https://www.risebywe.com/) The popular collaborative work space, WeWork, is expanding on its brand after introducing 'Rise by We' -- a new gym that's equipped with a spa, a fighting arena, and a yoga studio. The NYC-based wellness club aims to strengthen bodies, enliven spirits, and make connections through a series of curated activities -- as well as standalone workout resources that can appeal to the needs of any individual. The [luxurious gym](https://www.trendhunter.com/trends/luxurious-wellness-destination) offers both private and semi-private training, exercise-based relaxation including [yoga, Pilates and meditation rooms](https://www.trendhunter.com/trends/lagree-plus), in addition to communal bathing pools, steam and sauna rooms, and a cafe. The elegant gym also includes an exclusive semi-private training area called 'Turf,' which comes equipped with a [3D body scanner](https://www.trendhunter.com/trends/kiwi-fitness), to help gym-goers track progress and stay motivated. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Luxury Wellness Centers:** The rise of luxury wellness centers presents an opportunity for businesses to offer high-end fitness experiences combined with relaxation and spa services. - **Curated Wellness Experiences:** Businesses can capitalize on the trend of curated wellness experiences by offering a variety of activities and resources that cater to individual needs and preferences. - **Integration of Technology in Fitness:** The integration of technology, such as 3D body scanners, in fitness facilities provides an opportunity for businesses to enhance customer experience and provide personalized services. ### Who This Affects Most - **Fitness and Spa Industry:** The fitness and spa industry can take advantage of the growing demand for elegant wellness centers that offer a combination of fitness, relaxation, and spa services. - **Hospitality Industry:** The hospitality industry can explore partnerships with luxury wellness centers to provide guests with premium fitness and relaxation experiences during their stay. - **Technology Industry:** The technology industry can supply innovative solutions, like advanced body scanners, to fitness facilities that aim to enhance their offerings with technology-driven features. ## Related on Trend Hunter - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Comprehensive Wellness-Oriented Fitness Studios](https://www.trendhunter.com/trends/sweat-and-tonics.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Mood-Boosting Gym Pop-Ups](https://www.trendhunter.com/trends/gym-pop-up.md) - [Enhanced Wellness Memberships](https://www.trendhunter.com/trends/lovelife.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Collaborative Sports Performance Centers](https://www.trendhunter.com/trends/everlast-gyms.md) - [Mental Wellness-Boosting Workouts](https://www.trendhunter.com/trends/immersive-workout.md) - [Cutting-Edge Workout Experiences](https://www.trendhunter.com/trends/cuttingedge-workout-experiences.md)