# Livestreamed Morning Shows DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show" By Laura McQuarrie | Published 2016-05-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rise-and-shine References: [adweek](http://www.adweek.com/socialtimes/digitaslbi-rise-and-shine/639177) & [digitaslbi](http://digitaslbi.com/global/) 'Rise and Shine' is the name of a new morning show that will be shared by DigitasLBi on [Facebook](https://www.trendhunter.com/trends/rival-peak) Live. The livestreamed "feed show" from the New York-based advertising agency is set to run three to five times per week and include segments on local weather, workout tips and recipes. Rather than tuning into a news station or a radio channel, this is meant to provide a more modern way to wake up. Facebook's Keenan Pridmore says: "It will appear in those [morning wake-up hours](https://www.trendhunter.com/trends/goodmornin) where you are getting up and you could use a little [content] to get you going." As well as taking advantage of the new ability to [crosspost videos across multiple business pages](https://www.trendhunter.com/trends/feed-page) owned by the same manager on Facebook, DigitasLBi will also be using a bot via Messenger to build subscribers and alert them of new content. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Livestreamed Morning Shows:** Livestreamed morning shows will gain popularity as a modern way to wake up, presenting opportunities to integrate personalized ads and create new revenue streams. - **Facebook Live Feed Shows:** Facebook Live feed shows will become more common, providing opportunities for companies to engage with audiences and build brand loyalty through personalized content. - **Marketing Via Messenger Bot:** Companies will increasingly use Messenger bots for marketing purposes, providing opportunities for large-scale subscriber lists and personalized content delivery. ### Industries Being Reshaped - **Media and Entertainment:** Media and entertainment companies can leverage livestreamed morning shows to engage audiences, develop new revenue streams, and compete with traditional morning shows. - **Advertising and Marketing:** Advertising and marketing agencies can use Facebook Live feed shows to build brand loyalty and create personalized ad campaigns that reach large audiences. - **Technology:** Technology companies can capitalize on the growing trend of Messenger bots for marketing purposes, providing businesses with the tools they need to create and engage with large-scale subscriber lists. ## Related on Trend Hunter - [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md) - [Broadcast-Like Social Channels](https://www.trendhunter.com/trends/broadcast-channels.md) - [AI-Created Video Feeds](https://www.trendhunter.com/trends/aigenerated-posts.md) - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md) - [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Newsletter Livestreaming Integrations](https://www.trendhunter.com/trends/substack-5.md)