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# Humorous Meme-Inspired Apparel
Kylie Jenner Creates New Rise and Shine Merchandise Following Memes

By Amy Duong | Published 2019-10-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rise-and-shine-merchandise
References: [highsnobiety](https://www.highsnobiety.com/p/kylie-jenner-rise-and-shine-merch/) & [kyliejennershop](https://kyliejennershop.com/products/rise-and-shine-hoodie-black)

Last week, Kylie Jenner recorded a tour of her office, which captured a moment that quickly turned into a hilarious meme -- Jenner took the opportunity to design a set of Rise and Shine merchandise. In the video, she entered a room to wake up her daughter Stormi, singing "Rise and Shine.'

This moment turned into the Internet's latest [viral meme](https://www.trendhunter.com/trends/spirit-halloween-chipotle) opportunity, generating a variety of different videos and pop culture photos. Jenner joined the fun by designing [graphic hoodies](https://www.trendhunter.com/trends/x-merch-collection) in the options of either black or white available online at KylieShop. The sleeves feature the words "Rise and Shine" with an image of Kylie's face in a sun, nodding to the sun from The [Teletubbies themed memes](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection).

Image Credit: KylieShop

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 78% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Meme-inspired Apparel:** Opportunity for apparel companies to create merchandise based on viral memes.
- **Viral Marketing:** Opportunity for marketers to leverage viral memes for brand promotion.
- **Celebrity Merchandise:** Opportunity for celebrities to capitalize on viral moments and create merchandise.

### Who This Affects Most

- **Fashion Industry:** Fashion companies can tap into the trend of meme-inspired apparel to attract younger consumers.
- **Marketing Industry:** Marketers can utilize viral memes as a tool for effective brand promotion and engagement.
- **Entertainment Industry:** Celebrities can monetize their viral moments by creating merchandise and capitalizing on their popularity.

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