# Whale-Sized Recycle Ads New Eco Advertisement for 'Rise Above Plastics' By Brian G Randles | Published 2010-03-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rise-above-plastics References: [ypsilon2](http://www.ypsilon2.com/blog/publicidade/surfrider-rise-above-plastics/) & [notcot.org](http://www.notcot.org/post/28746/) A new Surfrider project called 'Rise Above Plastics' brings awareness to the unbelievable amount of plastic pollution which is dumped in our world. This video raises awareness about the amount of problems plastic brings to our oceans. Featuring a whale which is swimming in a sea of murky waste, the video ends with the startling fact that plastics kill 1.5 million marine animals a year. Pretty incredible. Check out more on 'Rise Above Plastics' [here](http://www.riseaboveplastics.org/). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plastic Pollution Awareness:** Opportunity for companies to develop innovative solutions to reduce plastic pollution and promote sustainable alternatives. - **Environmental Advertising:** Potential for creative and impactful ad campaigns that raise awareness about environmental issues and inspire action. - **Eco-friendly Initiatives:** Increasing demand for eco-friendly products and businesses that prioritize sustainability. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create impactful campaigns that raise awareness about plastic pollution and promote sustainability. - **Sustainable Packaging:** Potential for companies to develop eco-friendly packaging solutions that reduce plastic waste. - **Corporate Sustainability:** Growing need for businesses across various industries to prioritize sustainability efforts and reduce their environmental impact. ## Related on Trend Hunter - [Rum Brand Recycling Initiatives](https://www.trendhunter.com/trends/oceanbound-plastic.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Miniature Household Cleaners](https://www.trendhunter.com/trends/the-5-collection.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Anti-Plastic Hynotherapy Sessions](https://www.trendhunter.com/trends/cano-hypnotherapy.md)