# Roadside Traveller Portraits Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures By Jana Pijak | Published 2014-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/risbel References: [fuckingyoung.es](http://fuckingyoung.es/hitchhiking-story/) & [risbelmagazine.es](http://www.risbelmagazine.es/) River Viiperi stars in Risbel magazine's "A Hitchhiking Story" editorial. The [top model](https://www.trendhunter.com/trends/luxury-menswear-campaign) is captured by photographer Bell Soto while travelling down a [remote desert road](https://www.trendhunter.com/trends/rudsak-ss25-collection). Known for his work with labels like Versace, the Brazilian face also graces the publication's cover. Stylist Alejandra Hernandez dresses River in a wardrobe of cool casuals that range from sleeveless tanks and cut-off denim pieces to rugged plaid shirts that embody an effortlessly cool air when paired together. Gracing the publication's Spring/Summer 2014 issue, Risbel magazine's "A Hitchhiking Story" fashion story embraces [nomadic casuals](https://www.trendhunter.com/trends/tangerine-palisade). Denims, plaids and cottons are paired in this summer-ready and sun-kissed image series. The editorial promotes easy and comfortable dressing that is synonymous with the style of today's youthful generation. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nomadic Casuals:** Opportunity for fashion brands to create a line of comfortable and easy dressing with denim, plaid and cotton fabrics. - **Remote Road Photography:** Opportunity for photographers to capture the beauty of remote and less explored roads in the world to create artistic portraits. - **Youthful Sun-kissed Look:** Opportunity for beauty brands to innovate and launch products that help people achieve a sun-kissed and radiant look in the summer. ### Who This Affects Most - **Fashion:** The fashion industry can use this trend to create a new line of comfortable casuals with different fabrics. - **Photography:** The photography industry can create a niche market for remote road photography and promote it to adventurous travelers. - **Beauty:** The beauty industry can develop new products or promote existing ones to help people achieve a sun-kissed look in summers. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)