# Citrusy Non-Alcoholic Radlers Atheltic Brewing Co's Ripe Pursuit Radler is Boldly Tart and Sweet By Jana Pijak | Published 2023-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ripe-pursuit-radler References: [athleticbrewing](https://athleticbrewing.com/products/ripe-pursuit)  Ripe Pursuit Radler is a [non-alcoholic alternative](https://www.trendhunter.com/trends/alcohol-free-brews) to the popular Bavarian beverage. Launched by California's Athletic Brewing Co, the [lemon-infused brew](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) embodies a delightful blend of zest and sweetness, boasting a moderate wheat base complemented by a touch of cane sugar. Its smooth, slightly hazy texture crafts a perfect harmony of flavors. Ripe Pursuit honors Radler's citrus sweetness and gets its name by celebrating history and the sweetness found in any journey. Crafted as an online-exclusive 6-pack, Ripe Pursuit Radler is priced at $14.99 per box and is a great option for sober curious consumers looking to cut down their alcohol intake without sacrificing flavor and freshness. This non-alcoholic beer also speaks to growing consumer desires for [beer and wine alternatives](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer) that are not only alcohol-free but also crafted with sustainability in mind. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 28% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beer:** Ripe Pursuit Radler is a non-alcoholic alternative to the popular Bavarian beverage. - **Citrus-infused Beverages:** Ripe Pursuit Radler embodies a delightful blend of zest and sweetness. - **Sustainable Alcohol Alternatives:** Ripe Pursuit Radler speaks to growing consumer desires for beer and wine alternatives crafted with sustainability in mind. ### Where This Applies - **Craft Brewing:** Athletic Brewing Co's Ripe Pursuit Radler is a great innovation opportunity for craft breweries looking to expand their non-alcoholic beer offerings. - **Beverage Retail:** The rise of citrus-infused beverages like Ripe Pursuit Radler presents an opportunity for beverage retailers to cater to consumers seeking refreshing and flavorful non-alcoholic options. - **Sustainable Alcohol Alternatives:** The demand for sustainable alcohol alternatives like Ripe Pursuit Radler opens up new possibilities for the beverage industry to develop and market eco-friendly products. ## Related on Trend Hunter - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Lemon-Laden Radler Beers](https://www.trendhunter.com/trends/radler-beers.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md)