# In-Store Avocado Scanners The Apeel RipeFinder Helps Shoppers Select Perfectly Ripe Avocados By Laura McQuarrie | Published 2022-10-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ripe-avocados References: [foodandwine](https://www.foodandwine.com/avocado-scanners-ripeness-apeel-6754889) & [apeel](https://www.apeel.com/)  Apeel is the California-based food-tech start-up that's determined to help more shoppers go home with perfectly ripe avocados. Thanks to Apeel's in-store device that's designed to "peel behind the peel," consumers can feel confident about their choice. The new technology recently made its debut at the [International Fresh Produce Association’s](https://www.trendhunter.com/trends/mission-produce) Global Produce & Floral Show in Orlando and as Apeel says, RipeFinder “could allow grocery shoppers to know the exact ripeness window of produce like avocados before purchasing." The user-friendly [avocado scanner](https://www.trendhunter.com/trends/avolotto-lens) also shares helpful messages such as “Your avocado is ready for a salad” or “Your avocado will be ready in about four days." With this technology, avocado lovers will benefit from produce that's ready to eat, all the while helping to [reduce food waste](https://www.trendhunter.com/trends/leanpath) and prevent avocados from being overly poked and picked at. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 86% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **In-store Produce Scanners:** Developing in-store scanning technology for perfect produce selection could be the next disruptive innovation opportunity. - **Consumer Confidence Tech:** Designing user-friendly tech that helps consumers feel confident in their food choices could change the game in the grocery industry. - **Freshness Tracking Tools:** Creating freshness tracking tools in-store could revolutionize the way customers purchase produce in the future. ### Who This Affects Most - **Grocery:** Grocery stores could benefit from incorporating in-store produce scanners to reduce waste and improve customer satisfaction. - **Food-tech:** Food-Tech startups could explore developing similar freshness tracking tools for various types of produce. - **Retail:** Retail chains may need to consider implementing in-store freshness scanners like RipeFinder to compete in the new era of food transparency. ## Related on Trend Hunter - [Avocado Ripeness Scanners](https://www.trendhunter.com/trends/avocado-scanner.md) - [AI Avocado Ripeness App](https://www.trendhunter.com/trends/ripe-or-not.md) - [Waste-Combatting Food Scanners](https://www.trendhunter.com/trends/food-scanners.md) - [AI-Powered Produce Recognition](https://www.trendhunter.com/trends/smart-vision.md) - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [Avocado Sommeliers](https://www.trendhunter.com/trends/avocado-sommeliers.md) - [Avocado Preparation Robots](https://www.trendhunter.com/trends/autocado.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Freshness-Focused Perishable Goods Tools](https://www.trendhunter.com/trends/data-analytics-platform.md)