# Eating-Encouraging Sweatshirts The RIP Diet Sweater Tells Everyone You're Ready to Feast By Nicole Ballantyne-Choo | Published 2013-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rip-diet-sweater References: [fancy](http://fancy.com/things/446953129020229617/R.I.P.-Diet-Sweater-by-Mr.-GUGU-&-Miss-GO) & [mrgugumissgo.bigcartel](http://mrgugumissgo.bigcartel.com/product/rip-diet-sweater) If you're someone who spent the months leading up to summer dieting -- or trying to -- just to fit into that new bikini, this RIP Diet Sweater from Mr. GUGU & Miss Go is for when you're ready to eat your favorite foods. This extremely funny top features a bunch of [giant, colorful, delicious-looking cupcakes](https://www.trendhunter.com/trends/supermoist) that definitely look irresistibly good. From far away, someone may think you're just wearing a sweater filled with food, however when they read the 'RIP Diet' on the sweater they'll definitely chuckle. This sweater will appeal to many, as people who are in the first weeks of dieting are no stranger to saying, "my diet will start tomorrow" just to enjoy one more of their [favorite dessert](https://www.trendhunter.com/trends/dominos-cosy-cookie). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Food-inspired Fashion:** Disruptive innovation opportunity: Creating clothing designs that mimic popular food items to cater to the growing market of food enthusiasts. - **Body Positivity:** Disruptive innovation opportunity: Developing inclusive clothing lines that celebrate a range of body sizes and promote self-acceptance. - **Humorous Apparel:** Disruptive innovation opportunity: Designing funny and witty clothing items that evoke humor and personal expression. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing playful and unconventional designs into the fashion industry to target niche consumer preferences. - **Food and Beverage:** Disruptive innovation opportunity: Collaborating with fashion brands to create food-inspired merchandise that appeals to food lovers and fashion enthusiasts alike. - **Health and Wellness:** Disruptive innovation opportunity: Creating clothing lines that promote a balanced approach to health and wellness, focusing on body acceptance and enjoyment of food. ## Related on Trend Hunter - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Casserole-Themed Sweaters](https://www.trendhunter.com/trends/ugly-casserole-sweater.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Hand-Embroidered Recipe Sweaters](https://www.trendhunter.com/trends/recipe-sweaters.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md)