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# Eco Riptide Detectors
The Clever GIRL Buoy Alerts Surfers to the Presence of Deadly Rip Currents

By Alyson Wyers | Published 2017-06-20 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/rip-currents
References: [springwise](https://www.springwise.com/eco-conscious-buoy-alerts-beachgoers-riptides/) & [clevergirl.global](https://www.clevergirl.global/)

This environmentally friendly buoy functions as an [alert system for surfers](https://www.trendhunter.com/trends/surfbuddy) trying to avoid dangerous rip currents. Developed by an Australian startup, the Clever GIRL buoy -- or Global Intelligent Rip Locator -- warns people on the beach of riptides.

Fast-moving riptides trigger a turbine, which will turn on a [strobe light and notify beach-goers](https://www.trendhunter.com/trends/public-safety-initiative) and surfers that potentially deadly rip currents are present. In the future, the Clever GIRL team hope to also add an audible alarm feature.

By converting the power of the currents into kinetic energy, the buoys use a sustainable energy source. The buoy's eco-conscious design features an environmentally friendly turbine lubricant and shark-repelling black and white esthetic to make it more safe for humans without largely disrupting animal life.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 10% | Activity: 12% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Environmental Alert Systems:** Opportunity for companies to develop eco-friendly alert systems to warn people of natural disasters.
- **Kinetic Energy Conversion Technology:** Opportunity for companies to develop sustainable energy sources by converting power of natural phenomena into kinetic energy.
- **Shark Repellent Technology:** Opportunity for companies to develop environmentally friendly technologies to keep humans safe from animal life.

### Sectors Adopting This

- **Outdoor Recreation and Sports:** Opportunity for companies to develop technologies to make outdoor activities safer for people.
- **Renewable Energy:** Opportunity for companies to develop innovative ways to harness energy from natural phenomena.
- **Marine Conservation:** Opportunity for companies to develop technologies to protect marine life while keeping humans safe.

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