# Revamped Olympic Rio Runners These Shoes Come from Japan's Onitsuka Tiger By Jonathon Brown | Published 2013-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rio-runners References: [onitsukatiger](http://www.onitsukatiger.com/en-uk) The Rio Runners are part of Onitsuka Tiger's new collection of sneakers, which aim to blend classic and fresh designs. In the past, Onitsuka Tiger has focused solely on ancient Japan for its sneaker inspiration. However, this release marks a shift in focus. Onitsuka Tiger now presents sneakers like the Rio Runners in an effort to shed light on modern Japan. These sneakers are inspired not by century old traditions or ancient materials, but instead by the 1966 Olympic performance trainers the brand made nearly 60 years ago. The Rio Runners are inspired by performance trainers, but are really meant as stylish leisure shoes. They feature a blue base with white accents and a pink sole. These sneakers are available in several countries across the world. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Classic-fresh Sneaker Blends:** Incorporate classic design elements with modern features to create fresh sneaker designs. - **Revamped Retros:** Updating and modernizing retro designs for contemporary consumers. - **Inspiration From Athletic History:** Drawing inspiration from previous athletic performances to inform modern sneaker designs. ### Sectors Adopting This - **Footwear:** Create revamped sneaker designs by blending classic and modern elements. - **Fashion:** Explore new design possibilities by updating and modernizing classic styles. - **Athletics:** Look to past athletic performances for inspiration in creating modern athletic footwear. ## Related on Trend Hunter - [Premium Craftsmanship Sneakers](https://www.trendhunter.com/trends/mexico-66-deluxe.md) - [Textural Sophisticated Lifestyle Shoes](https://www.trendhunter.com/trends/mexico-66-sd-nylon.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Anniversary-Honoring Bright Hotels](https://www.trendhunter.com/trends/htel-onitsuka-tiger.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Vibrant Duality Fragrances](https://www.trendhunter.com/trends/onitsuka-tiger-eau-de-parfum.md)