# Energetic Downtown Hostels This Rio Hostel is a Vibrant Window into Brazil's Capital City By Rebecca Byers | Published 2015-05-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rio-hostel References: [retaildesignblog.net](http://retaildesignblog.net/2013/11/14/rioow-hostel-by-pkb-arquitetura-vital-oficina-rio-de-janeiro-brazil/) & [pkbarquitetura.br](http://www.pkbarquitetura.com.br/novo_site/comercial_13.php?status_menu=projetos) This Rio hostel is a stunning former house converted into a vibrant downtown hub of local culture. A great [budget accommodations option](https://www.trendhunter.com/trends/valuedriven-accommodations) for young travelers, the space is filled with as much color as one would expect when sauntering through busy Rio de Janeiro streets. The energetic hostel is an example of a growing movement that sees the hostel becoming an upscale experience more likely to host cost savvy professional travelers than the stereotypical cash-strapped backpacker. The RIOOW Hostel boasts a colorful courtyard patio filled with contemporary furniture designs that highlight the city's mix of old and new inspirations. This stunning example of the emerging [luxury hostel experience](https://www.trendhunter.com/trends/bi-design-house) is one to keep in mind if you are considering finding yourself in [vibrant Brazil](https://www.trendhunter.com/trends/the-brazil-tours-program). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Luxury Hostels:** The trend of hostels becoming an upscale experience is on the rise as more cost-savvy professional travelers are seeking unique and affordable accommodations. - **Cultural Immersion:** Hostels are becoming vibrant hubs of local culture by incorporating contemporary design elements that reflect the city's mix of old and new inspirations. - **Budget Accommodations:** There is a growing demand for budget accommodations, particularly for young travelers, as they seek affordable options that offer a unique experience. ### Where This Applies - **Hospitality Industry:** Opportunities for disruptive innovation exist in the hospitality industry by creating unique accommodations that cater to a niche market of cost-savvy and culturally curious travelers. - **Tourism Industry:** Tourism industry players can benefit from the growing trend of luxury hostels by incorporating them into tourism packages, particularly for budget-conscious travelers seeking cultural immersion experiences. - **Design Industry:** The design industry has an opportunity to disrupt the hospitality industry by creating unique contemporary design elements that reflect the city's culture and offer guests a one-of-a-kind experience. ## Related on Trend Hunter - [Elevated Urban Luxe Hotels](https://www.trendhunter.com/trends/pulso-hotel.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md) - [Local Craftsmanship-Filled Member's Club](https://www.trendhunter.com/trends/soho-house-so-paulo.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Luxury Beachfront Hotels](https://www.trendhunter.com/trends/hotel-rio-de-janeiro.md) - [Exotically Refurbished Hotels](https://www.trendhunter.com/trends/pelican-hotel.md) - [Transformed Rainforest Beach Resorts](https://www.trendhunter.com/trends/wyndham-grand-rio-mar.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Vibrant Playful Boutique Hotels](https://www.trendhunter.com/trends/yowie-hotel.md)