# Punny Summer Donut Menus The New 'Ring Ring Summer' Donuts are Inspired by Round Fruits By Katherine Pendrill | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ring-ring-summer References: [brandeating](http://www.brandeating.com/2016/06/krispy-kreme-japans-new-summer-donuts-include-a-lemon-slice-topped-donut.html) & [krispykreme.jp](http://krispykreme.jp/campaign/ringringsummer/) Following the success of its [gelato-filled donuts sandwiches](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection), [Krispy Kreme](https://www.trendhunter.com/trends/watermelon-chiller) Japan is rolling out a new collection of [seasonal treats](https://www.trendhunter.com/trends/krispy-kreme-fall-fair) called the 'Ring Ring Summer' donuts. Playing on the word ring, the new donuts cleverly draw inspiration from round summer fruits. The new Ring Ring Summer donut line-up consists of two fruity new pastries that come in the shape of seasonal fruit. The first is the Watermelon Donut, which is an Original Glazed Donut that has been decorated with colorful icing and edible seeds to look like the inside of a watermelon. The other seasonal treat available is the Lemon Glazed Donut, which consists of an Original Glazed Donut coated in lemon-flavored icing and finished with a round slice of lemon. The new donut line-up demonstrates how chains can give their dessert menu a seasonal twist by drawing on fresh flavors. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Dessert Menus:** Companies can capitalize on seasonal flavors and incorporate them into their dessert menus for a fresh twist. - **Edible Food Decorations:** Creating edible decorations that resemble fruits and vegetables provides a fun and creative touch to food products. - **Innovative Donut Shapes:** Innovative and clever donut shapes can create a unique and attractive visual appeal for customers. ### Where This Applies - **Fast Food Restaurants:** Fast food restaurants can add seasonal dessert menu items to attract customers and increase sales. - **Bakeries:** Incorporating creative and attractive shapes into their baked goods can set bakeries apart from competitors and increase brand recognition. - **Food Decoration Industry:** The food decorations industry can capitalize on the trend of creating edible designs for food products such as donuts and cakes. ## Related on Trend Hunter - [Summery Mixed Berry Donuts](https://www.trendhunter.com/trends/mixed-berry-glazed-doughnut.md) - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Berry-Themed Donut Lineups](https://www.trendhunter.com/trends/krispy-kreme-pick-of-the-patch.md) - [Florally Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts.md) - [Internationally-Inspired Cheese Donuts](https://www.trendhunter.com/trends/cheerful-cheese.md) - [Floral Springtime Donut Ranges](https://www.trendhunter.com/trends/happy-flowers-donuts.md) - [Handcrafted Summertime Donut Ranges](https://www.trendhunter.com/trends/summer-haze-half-dozen.md) - [Artisan Autumnal Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-japan-autumn.md) - [Frozen Watermelon Drinks](https://www.trendhunter.com/trends/watermelon-chiller.md)