# Home Security Subscription Plans Amazon Ring's New Ring Protect Plan Kicks Off on March 29th By Amy Duong | Published 2023-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ring-protect-plan References: [engadget](https://www.engadget.com/ring-limits-more-of-its-basic-security-features-to-its-subscription-plan-171011907.html) & [engadget](https://www.engadget.com/best-smart-home-devices-154557162.html)  The [Amazon Ring](https://www.trendhunter.com/trends/the-ring-alarm) smart home section kicks off with more features at an additional charge beginning March 29th. After this date, there will be a charge for the [Ring Protect plan](https://www.trendhunter.com/trends/free-ring-video-doorbells) to use both the Home and Away modes for the brand's [video doorbells and cameras](https://www.trendhunter.com/trends/indoor-wifi-camera). The new feature allows users to switch between Live View and recording on and off through the Ring app to control when they are away from home or in the comfort of their homes. When purchasing the system after the aforementioned date, users will need to pay extra to use the paywalled features. They will also need a subscription to arm and disarm the system from the app or an Alexa-enabled device. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 19% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Smart Home Security:** Home security systems are becoming more intuitive and customizable, offering opportunities for innovative features that cater to individual needs. - **Subscription-based Home Security:** The rise of subscription-based home security plans creates opportunities for businesses to offer varying levels of security features at different price points. - **Remote Security Control:** The ability to remotely arm and disarm home security systems through apps or compatible devices creates new possibilities for convenient and seamless security management. ### Who This Affects Most - **Technology:** Technology companies can capitalize on the growing demand for smart home security systems by offering cutting-edge products and services that are customizable and user-friendly. - **Home Security:** The home security industry can tap into the trend of subscription-based plans by offering flexible packages that cater to different security needs and budgets. - **Home Automation:** Companies that specialize in home automation can expand their offerings to include smart home security systems that integrate seamlessly with other connected devices and services. ## Related on Trend Hunter - [Integrable Home Alarm Systems](https://www.trendhunter.com/trends/the-ring-alarm.md) - [High-Definition Dashboard Cameras](https://www.trendhunter.com/trends/ring-car-cam.md) - [Optimized Protection Security Sensors](https://www.trendhunter.com/trends/smart-home-sensors.md) - [Collaborative Smoke Detector Lines](https://www.trendhunter.com/trends/kidde.md) - [Home Security System Upgrades](https://www.trendhunter.com/trends/rokus-new-updates.md) - [Home Security Surveillance Drones](https://www.trendhunter.com/trends/always-home-cam.md) - [Encrypted Wireless Smart Doorbells](https://www.trendhunter.com/trends/video-doorbell-encryption.md) - [Peephole Doorbell Cameras](https://www.trendhunter.com/trends/ring-peephole-cam.md) - [High-Resolution Battery Doorbells](https://www.trendhunter.com/trends/smart-high-resolution-doorbell.md)