# Social Video Apps The Rinbw App Fosters Communication with Your Closest Pals By Vasiliki Marapas | Published 2014-11-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rinbw-app References: [pr.blonde20](https://pr.blonde20.com/rinbw/) & [rinbw](http://www.rinbw.com/index-w.html) The Rinbw app is the latest mobile innovation when it comes to sharing minute-to-minute social updates. Much like [Snapchat](https://www.trendhunter.com/trends/noteit), the Rinbw app offers users a [closed social platform](https://www.trendhunter.com/trends/lastweekend) within which users can share [five-second silent videos](https://www.trendhunter.com/trends/call-me-maybe) with their closest friends. The videos are immediately broadcasted to the chosen Rinbw connections in a user's phonebook, allowing their friends to see what they're doing at any given moment. The app was developed by Itay Adam, an entrepreneurial talent and the founder of BetaPopcorn, who recently turned a five-slide presentation about "nothing" into $2 million dollars. He hopes that the Rinbw app will encourage communication between friends and family, regarding the video updates as inspiration or motivation to reach out and chat! ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Closed Social Platforms:** The trend of closed social platforms like Rinbw app provides an opportunity for businesses to create niche communities and offer personalized experiences for users. - **Micro-video Sharing:** The trend of sharing short, silent videos like Rinbw app presents an opportunity for businesses to create innovative marketing campaigns and engage with their audience in a unique way. - **Real-time Social Updates:** The trend of real-time social updates through apps like Rinbw creates a space for businesses to offer instant customer support and address queries in a timely manner. ### Industries Being Reshaped - **Social Media:** The social media industry can leverage closed social platforms and micro-video sharing trends to enhance user engagement and create new revenue streams. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the trend of micro-video sharing to create compelling and memorable brand campaigns that resonate with their target audience. - **Customer Service:** The customer service industry can utilize the trend of real-time social updates to provide immediate support and resolve customer issues more efficiently. ## Related on Trend Hunter - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md) - [Social Animated Emojis](https://www.trendhunter.com/trends/rinko.md) - [Private Sharing Apps](https://www.trendhunter.com/trends/waffle.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Gen Z Video Apps](https://www.trendhunter.com/trends/zigazoo.md)