# Luxury Luggage Boutiques The Rimowa Flagship Store in Japan Celebrates Elegance and Functionality By Jana Pijak | Published 2019-01-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rimowa-flagship References: [retaildesignblog.net](https://retaildesignblog.net/2019/01/04/rimowa-flagship-store/) & [superfuture](https://superfuture.com/2018/12/new-shops/tokyo-rimowa-flagship-store-opening/) The first stand-alone Rimowa Flagship store in Japan opened its doors in the heart of Tokyo's Ginza shopping district recently. The German [luxury luggage brand](https://www.trendhunter.com/trends/rimowa-x-rick-owens) is synonymous with functionality and elegance, bringing those same themes to life within its latest retail location. This Ginza, Tokyo Rimowa Flagship spans 9,440 sq.ft. and features two floors of product testing stations and displays which spotlight the company's latest luggage offerings. An homage to "traditional Japanese culture and craftsmanship," this retail space features warm wood finishes and a central, [spiral staircase](https://www.trendhunter.com/trends/ader-error-tokyo-space) that acts as its inviting focal point. Marrying chic interior design with accessible product displays that allow shoppers to look at and test out products, this [luggage boutique](https://www.trendhunter.com/trends/emirates-world-travel-store) will appeal to consumers seeking high-quality travel accessories. These products are offered within a serene and sophisticated space that elevates the common task of buying luggage with engaging interior design details. Image Credit: [Rimowa](https://www.rimowa.com/ca/en/home), Retail Design Blog ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Functional Luxury:** Disruptive innovation opportunity: Develop luxury goods that combine elegant design with practical functionality. - **Interactive Retail:** Disruptive innovation opportunity: Create retail spaces that encourage customers to interact with and experience products before purchasing. - **Cultural Fusion:** Disruptive innovation opportunity: Incorporate elements of local culture and craftsmanship into retail spaces to create unique and immersive brand experiences. ### Industries Being Reshaped - **Luggage & Travel Accessories:** Disruptive innovation opportunity: Integrate innovative materials and design features in luggage and travel accessories to enhance functionality and style. - **Interior Design:** Disruptive innovation opportunity: Explore new ways of designing retail spaces that combine aesthetics and functionality for an elevated customer experience. - **Luxury Retail:** Disruptive innovation opportunity: Rethink traditional luxury retail by incorporating interactive elements and cultural influences to attract and engage modern consumers. ## Related on Trend Hunter - [Retrospective Travel Accessories Exhibit](https://www.trendhunter.com/trends/travel-accessories-exhibit.md) - [Luxe Luggage-Only Stores](https://www.trendhunter.com/trends/gucci-valigeria-boutique.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Sculpted Luxury Bags](https://www.trendhunter.com/trends/rimowa-groove.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Luggage Brand Handbag Expansions](https://www.trendhunter.com/trends/original-bag.md) - [Leather-Wrapped Premium Suitcases](https://www.trendhunter.com/trends/leather-suitcase.md) - [Titanium Luggage Series](https://www.trendhunter.com/trends/classic-titanium.md) - [Chic Sustainable Nylon Luggage](https://www.trendhunter.com/trends/rimowa-signature-collection.md)