Take Your Luggage to a New Level With Rimowa
Jeremy Gutsche — May 26, 2006 — Autos
If you drive a luxury car then it needs designer luggage for three reasons: (1) It has a tiny trunk and you need to make the most of it; (2) It was pricey, you need luggage that matches; and (3) You love it. So now you'll be happy to know that Rimowa is making custom designed luggage for you luxury car. Accordingly, Luxist bills these suit cases the "Cristal of luggage."
Implications - For those consumers preoccupied with maintaining a lavish and glamorous lifestyle, products with complementary qualities will be found highly desirable. High-end consumers will likely invest in those products that best reflect the standard or quality of life that they aim to maintain.
Implications - For those consumers preoccupied with maintaining a lavish and glamorous lifestyle, products with complementary qualities will be found highly desirable. High-end consumers will likely invest in those products that best reflect the standard or quality of life that they aim to maintain.
Trend Themes
1. Custom-designed Luxury Luggage - Designing custom luggage for luxury car owners presents a disruptive innovation opportunity to enhance the overall ownership experience.
2. Matching Luggage for Luxury Cars - Creating luggage that complements the aesthetic and price range of luxury cars offers a disruptive innovation opportunity to cater to the needs and preferences of high-end consumers.
3. Exclusive Luggage Collections for Luxury Car Owners - Developing exclusive luggage collections specifically tailored for luxury car owners opens up a disruptive innovation opportunity to provide a cohesive and premium travel experience.
Industry Implications
1. Luxury Automotive - Collaborating with luxury car manufacturers or retailers to design and offer custom luggage can create a disruptive innovation opportunity to add value to the luxury automotive industry.
2. Luxury Lifestyle - Incorporating custom-designed luggage into the luxury lifestyle segment enables a disruptive innovation opportunity to enhance the overall luxury consumer experience.
3. Premium Travel Accessories - Creating and marketing exclusive luggage collections for luxury car owners opens up a disruptive innovation opportunity to tap into the premium travel accessories market.
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