# Retro Luggage Ads The Latest Rimowa Campaign Stars a Glamorous Alessandra Ambrosio By Meghan Young | Published 2015-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rimowa-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/gallery/alessandra-ambrosio-flapper-rimowa-luggage/) & [rimowa](http://www.rimowa.com/) The latest Rimowa campaign is taking a page from the celebrated modern silent film, The Artist. From the retro flapper chic fashion to the adorable Jack Russell Terrier that appears in some of the images, it's hard to deny that this is the case. Of course, the black and white Rimowa campaign does boast a bit of color in the form of the luggage people showcased. Starring [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) Angels Alessandra Ambrosia, the Rimowa campaign gives the brand a good dose of glamor. Starring alongside male model Johannes Hubels, the Brazilian beauty is an elegant vision in [luxury travel wear](https://www.trendhunter.com/trends/rimowa-groove-collection) that harks back to a romantic time for journeying around the globe -- which can be recaptured through this collection. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Retro Travel Fashion:** Opportunity to create vintage travel wear that harks back to a romantic time. - **Black and White Advertising:** Opportunity to promote modern products with a vintage touch through black and white advertising. - **Luxury Luggage:** Opportunity to create luxury, high-end luggage with a focus on design aesthetics. ### Industries Being Reshaped - **Fashion:** Fashion industry can capitalize on the trend by creating vintage travel wear and accessories. - **Advertising:** Advertising industry can promote modern products with a vintage touch through black and white advertising. - **Travel & Tourism:** Travel & tourism industry can market luxury, high-end luggage with a focus on design aesthetics to upscale customers. ## Related on Trend Hunter - [Artfully Engineered Luggage Designs](https://www.trendhunter.com/trends/ingenieurskunst.md) - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Colorful Retro Luxury Suitcases](https://www.trendhunter.com/trends/holiday-handcarry.md) - [Textured 60s-Inspired Suitcases](https://www.trendhunter.com/trends/rimowa-hammerschlag-collection.md)