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# Athlete-Backed Bottle Carriers
Rimowa Teams Up with Lebron James to Develop a 12-Bottle Wine Case

By Kanesa D | Published 2022-10-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rimowa-3
References: [hypebeast](https://hypebeast.com/2022/10/lebron-james-rimowa-12-bottle-wine-case-info) & [rimowa](https://www.rimowa.com/hk/en/stories/rimowa-bottle-case-napa-valley.html)

![Athlete-Backed Bottle Carriers](https://cdn.trendhunterstatic.com/thumbs/490/rimowa-3.jpeg)

Lebron James has [collaborated with RIMOWA in the past](https://www.trendhunter.com/trends/rimowa-8), and for the duo’s latest team-up they are focusing on producing a chic multi-bottle carrier case inspired by an archival model from the latter’s collection. The completed product features a glossy finish, black leather handles, and RIMOWA's anodized grooved metal on the exterior. Cutouts and specially made cushions within the case allow it to accommodate types of bottles, including [red wine and champagne](https://www.trendhunter.com/trends/kosher-champagne).

A microfiber lining and TSA-friendly clasps and locks provide this case with additional security during air travel. The retail price for the RIMOWA Twelve Bottle Wine Case is $9,900 USD, and it will be made available soon. In honor of the release, [Wine Access](https://www.trendhunter.com/trends/united-airlines-polaris-business-class) has produced a unique selection of wines for distribution in accompaniment with the case.

Image Credit: Lmr Ventures

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 40% | Activity: 27% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Luxury Wine Carriers:** Opportunity to disrupt the high-end wine accessories market by producing more stylish and functional wine carriers.
- **Customizable Bottle Cushions:** Innovation opportunity to create customizable bottle cushions, catering to a broader range of bottle sizes and shapes while still providing sufficient protection.
- **Collaboration with Celebrities:** Opportunity to collaborate with athletes, celebrities, and prominent figures in different fields, producing unique and exclusive accessory items.

### Who This Affects Most

- **Luxury Goods:** Creating luxury wine carriers may be a lucrative business for those working on luxury goods production.
- **Wine and Spirits:** Wine and spirits producers can work on producing innovative wine carriers, tapping into the high-end market.
- **Fashion and Sports:** An opportunity for fashion and sports industries to collaborate on accessory items like the wine carrier designed by LeBron James and Rimowa.

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