# Eco-Conscious Cosmetic Products These New Rimmel London Products Have Clean, Vegan Formulas By Michael Hemsworth | Published 2023-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rimmel-london-products References: [drugstorenews](https://drugstorenews.com/rimmel-london-kicks-2023-clean-vegan-products) & [rimmellondon](https://www.rimmellondon.com/) These new [Rimmel London](https://www.trendhunter.com/trends/full-volume-makeup) products are being launched for 2023 as part of the brand's commitment towards offering [clean, vegan-friendly cosmetics](https://www.trendhunter.com/trends/skincare-makeup) for consumers to try out. The products consist of five options to choose from including the Kind & Free Clean Eye Definer, Kind & Free Brow Definer, Lasting Finish Lipstick, [Scandaleyes Volume On Demand Mascara](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) and Scandaleyes Reloaded Mascara. Each of the products follow on the brand's recent CFI Certified profile and thus have cruelty-free formulas. The new Rimmel London products are arriving now wherever the brand is carried and come as part of a larger wave of accessible beauty products that focus on cruelty-free, vegan and clean formulas. The products build on the brand's more recent products that showcase the aforementioned qualities. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 77% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cruelty-free Cosmetics:** Opportunities to create new cosmetic brands or expand existing ones, with a focus on cruelty-free formulas. - **Clean Formulas:** Opportunities to research and develop new sustainable and eco-friendly cosmetic ingredients and technologies. - **Vegan Beauty:** Opportunities for retailers and brands to create a wider variety of fully vegan beauty products for eco-conscious consumers. ### Sectors Adopting This - **Cosmetics:** Companies in the cosmetics industry may focus on researching and developing clean, sustainable, and vegan-friendly makeup products. - **Retail:** Retailers can provide more eco-conscious consumers with cruelty-free and vegan-friendly cosmetic products. - **Beauty:** The beauty industry can continue to develop sustainable and eco-friendly cosmetic ingredients to meet the growing demand for environmentally friendly products. ## Related on Trend Hunter - [Free-From Eyebrow Waxes](https://www.trendhunter.com/trends/kind-free-brow-wax.md) - [Smoothing Skincare-Inspired Lipsticks](https://www.trendhunter.com/trends/covergirl-clean-lip-color.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Multifunctional Filter Effect Cosmetics](https://www.trendhunter.com/trends/rimmel-multitasker-better-than-filters.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Cruelty-Free Cosmetic Updates](https://www.trendhunter.com/trends/avon-beauty-products.md) - [Whipped Featherlight Mascaras](https://www.trendhunter.com/trends/wondervolume-thrill-seeker-mascara.md)