# Charitable Versatile Diaper Bags The 'Oh Baby' Bag is Perfect for Sophisticated New Moms By Grace Mahas | Published 2020-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/riley-versa References: [rileyversa](https://rileyversa.com/) & [rileyversa](https://rileyversa.com/) Riley Versa, a New York-based chic handbag brand beloved for its [interchangeable accessories](https://www.trendhunter.com/trends/mercurius), recently expanded its portfolio with the introduction of the ultra-versatile and elegant baby bag, appropriately dubbed the 'Oh Baby.' This elegant and practical bag fuses form and function to give new mothers the perfect [diaper bag](https://www.trendhunter.com/trends/jujube) to meet all their needs. The Oh Baby bag boasts two exterior bottle pockets, one large frontal exterior pocket, wide handles for easy grabbing, spill-proof interior lining, and two color-coded removable pouches to suit the needs of both baby and mother. Moreover, the fashional maternity staple can be seamlessly converted into a [crossbody or backpack](https://www.trendhunter.com/trends/cleo-bag). Lastly, 20% of the proceeds from the Oh Baby bag will be donated to the Children’s Defense Fund -- a non-profit foundation dedicated to defending children in the U.S. living in poverty. Image Credit: Riley Versa ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 2% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Versatile Baby Bags:** Chic brands can offer bags that serve both as a regular handbag and practical diaper bag for modern moms. - **Charitable Products:** Brands can create products with a portion of the proceeds going to a cause, attracting socially-conscious consumers. - **Multi-purpose Accessories:** Consumers appreciate products that can serve multiple purposes, such as the Oh Baby bag's ability to convert into a backpack or crossbody. ### Where This Applies - **Fashion:** Fashion brands can create chic yet practical products to meet the needs of modern mothers. - **Non-profit:** Non-profit organizations can partner with brands to create charitable products that benefit their causes. - **Consumer Goods:** Companies can create versatile products that serve multiple purposes, attracting a wider range of consumers. ## Related on Trend Hunter - [Premium Baby Carrying Collections](https://www.trendhunter.com/trends/calpak.md) - [Organizational Convertible Baby Bags](https://www.trendhunter.com/trends/fashion-accessories-leather-bags.md) - [Versatile Baby Swaddle Designs](https://www.trendhunter.com/trends/swaddle-sack.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Multi-Functional Baby Carriers](https://www.trendhunter.com/trends/multifunctional-baby-carrier.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Cartoon-Adorned Parenting Bags](https://www.trendhunter.com/trends/jujube.md) - [Sleek Modern Baby Lines](https://www.trendhunter.com/trends/modern-baby-line.md) - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md)