# Textural Salad Dressing Rebranding Rikki USA Offers Marinades That Were Recently Redesigned By Mishal Omar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rikki-usa References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/rikki-rebranding.html) & [rikkiusa](http://www.rikkiusa.com/) The salad dressing brand Rikki USA provides consumers with dynamic and creative flavors, all of which recently had their [visual brand identity revamped](https://www.trendhunter.com/trends/sunbird). The redesign occurred in a partnership between Rikki USA, its parent company Yamasa, and the creative agency designojo. Where the brand's salad dressings were once somewhat old fashioned in their labeling, they now feature minimal wording, creative but simple graphics and modern, bold fonts. The salad dressings are offered in traditional plastic bottles, cylindrical glass bottles, or in large plastic bins for those ordering them in bulk. The collection includes a Cilantro Lime Dressing, a Lemongrass Basil Marinade, an Apple Cider Dijon Vinaigrette, and a [Sriracha Lime Vinaigrette](https://www.trendhunter.com/trends/signature-sauce-line). Rikki USA's salad dressings and marinades provide creative flavors and contemporary branding. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Visual Brand Identity Revamp:** Rebranding salad dressing with minimal wording, creative graphics, and modern fonts offers an opportunity for companies seeking to refresh their product image. - **Creative Flavors:** Offering dynamic and unique flavor combinations in salad dressings and marinades can attract consumers looking for new taste experiences. - **Modern Packaging Options:** Providing salad dressings and marinades in traditional plastic bottles, cylindrical glass bottles, or large plastic bins offers convenience and customization to customers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take inspiration from Rikki USA's rebranding efforts to modernize their own product packaging and appeal to a wider consumer base. - **Creative Agencies:** Creative agencies can explore opportunities to collaborate with food companies to revamp their visual brand identities, leveraging minimalistic designs and bold fonts. - **Restaurant and Catering:** Restaurants and catering businesses can consider offering unique salad dressings and marinades with innovative flavor profiles to enhance their menu offerings and stand out in a competitive market. ## Related on Trend Hunter - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md) - [Boldly Flavored Dressing Lines](https://www.trendhunter.com/trends/maries-dips-and-dressings.md) - [Squeezable Sauce Rebrandings](https://www.trendhunter.com/trends/creamy-sauces.md) - [Clean Label Salad Dressings](https://www.trendhunter.com/trends/newmans-own-2.md) - [Citrus-Forward Condiments](https://www.trendhunter.com/trends/sauces-and-dressings.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Summertime Grilling Recipe Marinades](https://www.trendhunter.com/trends/briannas-marinades.md)