# Frizzy Hairtography This Rika Magazine Spread Shows Off Flirty Bed Head Looks By Summer Luu | Published 2010-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rika-magazine References: [fashiongonerogue](http://fashiongonerogue.com/irina-lazareanu-anouck-lepere-rika-magazine-3-marc-hom/) This third edition of Rika Magazine displays a spread starring models Irina Lazareanu and Anouck Lepere making [frizzy hairstyles](https://www.trendhunter.com/trends/texture-inclusive-haircare) look super cool. In sultry, barely-there fashions, these models look smoldering hot, even with [messy hair](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care). Despite appearing a bit frazzled and untamed, these models still manage to look gorgeous, generating a romantic vibe from both their looks. Guaranteeing that many will mimic their 'dos, Lazareanu and Lepere pull off these crazy styles with flair. **Implications** - Consumers regularly encounter photo shoots with refined-looking women, so to stand out, this particular photo shoot employed models with bewildering looks. Corporations looking to make their products stand out may similarly design goods with raw aesthetics. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Raw Aesthetics:** Designing goods with raw aesthetics can help corporations make their products stand out in a market saturated with refined-looking options. - **Bed Head Looks:** The trend of embracing messy, bed head hairstyles can create disruptive innovation opportunities in the beauty and hair care industry. - **Romantic Vibe:** Generating a romantic vibe through fashion and styling choices can be a disruptive innovation opportunity for brands targeting the romance and dating industry. ### Sectors Adopting This - **Beauty and Hair Care:** The beauty and hair care industry can leverage the trend of bed head looks to drive product innovation and offer solutions for effortless styling. - **Fashion:** The fashion industry can explore the trend of raw aesthetics to create unique and unconventional designs that appeal to consumers looking for non-traditional styles. - **Romance and Dating:** Brands targeting the romance and dating industry can tap into the trend of generating a romantic vibe to enhance the overall experience for their customers. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Co-Branded Frizz Control Kits](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md)