# Candid 70s-Inspired Captures The Rika Magazine 'Oh Edie C.' Editorial is Rebelliously Retro By Meghan Young | Published 2012-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rika-magazine-oh-edie-c References: [fashiongonerogue](http://fashiongonerogue.com/edie-campbell-ami-sioux-rika-magazine-ss-2012/) & [rikaint](http://www.rikaint.com/frontpage/frontpage.php?sSize=sstd) The candid Rika Magazine 'Oh Edie C.' editorial channels retro '70s fashion for a fun and funky photoshoot. Starring model Edie Campbell -- hence the name of the editorial -- there is a casual-cool vibe that really captures the youthful rebellious nature of this long-gone generation. Nevertheless, the looks have been modernized for today's stylish woman. Shot by photographer Ami Sioux, a photographer who hails from California and is based in Paris, France, the Rika Magazine Oh Edie C. editorial appears in the publication's Spring and Summer 2012 issue. The United Kingdom beauty was styled by Marine Braunschvig, who outfitted her in a wardrobe of laid-back leather, high-waisted pants and vintage-inspired hats. The flashback fashion looks were completed by makeup artist Eny Whitehead, who used heavy black eyeliner and understated nude lipstick. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **70s Fashion Revival:** There is potential for fashion companies to bring back retro 70s styles with modern updates. - **Youthful, Rebellious Marketing:** Companies targeting younger audiences could adopt a fun and funky marketing approach modeled after the 'Oh Edie C.' editorial. - **International Photography Collaboration:** Collaborations between photographers from different countries could result in unique and innovative editorial content for fashion publications. ### Sectors Adopting This - **Fashion:** Companies within the fashion industry can draw inspiration from the retro 70s styles and incorporate them into their product lines. - **Media and Publishing:** Marketing and media companies can use the youthful and rebellious nature of the 'Oh Edie C.' editorial to appeal to younger audiences. - **Photography:** Photographers from different countries or regions could consider collaborating on projects, opening up opportunities for cross-cultural and creative innovation. ## Related on Trend Hunter - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)