# Revived Historic Artworks The Rijksmuseum x Etsy Partnership Gives Classic Paintings New Life By Meghan Young | Published 2014-02-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/rijksmuseum-x-etsy References: [coolhunting](http://www.coolhunting.com/design/rijksmuseum-etsy.php) & [rijksmuseum.nl](https://www.rijksmuseum.nl/en/rijksstudio-award) As much as people might want to appreciate classical works of art in order to expand their cultural expertise, sometimes it is hard to find the beauty in old, stuffy creations; the [Rijksmuseum](https://www.trendhunter.com/trends/night-watch) x [Etsy](https://www.trendhunter.com/trends/etsy-house) partnership recognizes this problem and provides a clever solution. It re-appropriates famous paintings and applies them to everyday items from [home decor to fashion designs](https://www.trendhunter.com/trends/the-van-gogh-musum). The Rijksmuseum x Etsy partnership is one of a few initiatives the Dutch museum has set into place to ring in a new era for the cultural hub. After a decade-long renovation, it has opened its doors to the delight of many. The Rijksmuseum x Etsy initiative is joined by other unique projects including Make Your Own Masterpiece that encourages younger generations to appreciate historical pieces of art in their own way. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Art-inspired Products:** The rise of reappropriating classic works of art in everyday items. - **Generation Z Art Education:** Encouraging younger generations to appreciate historical art pieces in a new way. - **Museum and Ecommerce Collaborations:** Museums looking at ecommerce platforms as an innovative opportunity to promote their historic collections. ### Where This Applies - **Retail:** Opportunity for retail companies to offer art-inspired products to reach new customers. - **Education:** Collaborating with museums to integrate art into education for younger generations. - **Museums:** Partnering with ecommerce platforms to grow their collections reach globally. ## Related on Trend Hunter - [Smart TV Museum Partnerships](https://www.trendhunter.com/trends/samsung-art-store.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Ultra-Detailed Museum Initiatives](https://www.trendhunter.com/trends/night-watch.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Art-Focused Retail Capsules](https://www.trendhunter.com/trends/mattel-2.md) - [Collaborative Art Museum Stationary](https://www.trendhunter.com/trends/papier-x-the-met.md) - [Artist-Themed Apparel Collections](https://www.trendhunter.com/trends/buttercloth.md) - [Reimagined Impressionist Paintings](https://www.trendhunter.com/trends/impressionist-paintings.md) - [Art-Inspired Collectibles](https://www.trendhunter.com/trends/the-mattel-x-moma.md)