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# National Museum Restaurants
The Rijks Restaurant Complements the Dutch National Museum

By Rebecca Byers | Published 2015-11-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rijks-restaurant
References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/09/rijks-restaurant-by-studio-linse-amsterdam-netherlands/)

The Rijks Restaurant in Amsterdam is located in an annex of the [Rijksmuseum's](https://www.trendhunter.com/trends/night-watch) main building and was opened in 2014. The Rijksmuseum is the a Netherlands national museum that reopened in 2013 following a decade of renovations that cost €375-million.

The restaurant's decor is decidedly subdued, reflecting the busy atmosphere of the museum and the buzzing energy of the city overall. Themes touted by the designers as inspiration include authenticity, quality and uniqueness. The interior design of the restaurant is characterized by its [romantic lighting and color palette](https://www.trendhunter.com/trends/logy) as well as comfortable-seeming charcoal and grey seating.

The Rijks Restaurant was designed by [Studio Linse](https://www.trendhunter.com/trends/elegant-restaurant-interior1) and has been nominated for a best-designed restaurant of 2015 award.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 64% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Museum Dining:** Developing restaurant concepts that complement museum experiences.
- **Authentic Atmospheres:** Designing restaurant spaces that reflect the values and identity of the surrounding community.
- **Mixed-use Spaces:** Incorporating dining experiences into museums or other cultural and historical institutions to create more varied and novel experiences for visitors.

### Where This Applies

- **Museums:** Opportunities for museums to leverage dining as a key component in their visitor experience strategies.
- **Hospitality:** Using design and decor to develop dining concepts that complement the experiences of nearby cultural or historical attractions, opening up new opportunities to attract customers.
- **Architecture and Design:** Opportunities to integrate dining experiences into iconic structures or monuments, bolstering tourist desintations with culinary options.

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