# Braille Album Covers Rihanna's New Album Art Can Be Experienced by Sight-Impaired Fans By Jana Pijak | Published 2015-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihannas-new-album References: [buro247](http://www.buro247.com/me/culture/music/rihanna-breaks-barriers-with-album-cover.html) & [radio](http://radio.com/2015/10/08/rihannas-anti-album-poetry-now-translated-from-braille-for-all-to-see/) Rihanna's new album release 'Anti' is breaking barriers for less controversial reasons than many may expect -- the album's cover poetry has been translated to Braille, allowing the sight-impaired to experience its impact. Designed for "all to see," Anti's album art and poetry aims to reach the masses and is a raw and honest depiction of the singer's state of mind and artistic vision. Rihanna's new album is not only gaining attention for its hit singles but is also a ground-breaking example of [inclusive marketing](https://www.trendhunter.com/trends/gaad-concert). While most music releases focus on auditory senses, album art is an integral part of an artist's brand message but is often limited to visual experience. Though sight-impaired music fans don't often get to experience this aspect of their favorite music, Rihanna's [Braille album cover](https://www.trendhunter.com/trends/dotary-device) gives them a new window into the star's self-expression. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Marketing:** Braille album covers create opportunities for inclusive marketing by providing visually impaired individuals with a new way to experience visual aspects of music. - **Accessible Design:** The use of Braille on album covers demonstrates the potential for accessible design in the music industry, enabling visually impaired fans to engage with and appreciate visual elements of albums. - **Multisensory Experiences:** Braille album covers highlight the importance of creating multisensory experiences in music, allowing sight-impaired individuals to engage with visual elements and enhancing the overall experience. ### Sectors Adopting This - **Music:** The music industry can explore the use of Braille album covers to cater to visually impaired fans and adopt inclusive marketing strategies. - **Art and Design:** The use of Braille on album covers opens up opportunities for the art and design industry to create more inclusive and accessible visual experiences. - **Assistive Technology:** Braille album covers present an opportunity for the assistive technology industry to develop innovative solutions for visually impaired individuals to engage with visual elements in various contexts. ## Related on Trend Hunter - [Auditory Artwork Albums](https://www.trendhunter.com/trends/sound-of-a-masterpiece.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Tactile Gel Manicures](https://www.trendhunter.com/trends/braille-nails.md) - [Braille-Equipped Haircare Bottles](https://www.trendhunter.com/trends/blonde-enrich.md) - [Braille Chocolate Boxes](https://www.trendhunter.com/trends/holiday-braille-box.md) - [Braille-Covered Electric Guitars](https://www.trendhunter.com/trends/vitar-guitar.md) - [Inclusive Label Printers](https://www.trendhunter.com/trends/braille-label-maker.md) - [Braille-Integrated Furniture Designs](https://www.trendhunter.com/trends/aedo-collection.md)