# Daring Celebrity Runway Shows Rihanna's Fenty X Puma Show Featured Motorbikes and Pink Mountains By Ell Smith | Published 2017-09-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihannas-fenty-x-puma References: [vogue](https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear/fenty-puma) & [hypebae](https://hypebae.com/2017/9/fenty-x-puma-2018-spring-summer-nyfw) Rihanna's Fenty X Puma Spring 2018 collection debuted at this year's New York Fashion Week event, and redefined the 'sporty chic' aesthetic by spotlighting biker, surfing and motocross-inspired apparel. Deviating from the [standard runway show](https://www.trendhunter.com/trends/reinventing-the-runway), the pop singer brought together glistening pink mountains, BMX stunt riders and a high fashion take on sports wear to offer viewers an electric multi-sensory experience. The 360-degree runway featured models wearing a combination of both oversized and figure-hugging pieces including wet suit-inspired, wide-legged pants, brightly colored [motocross jackets](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab), off-the-shoulder spandex dresses and high heel flip-flops. The line successfully blended elements from both [streetwear and athletic apparel](https://www.trendhunter.com/trends/aap-rocky-x-puma), and came to a close as the celebrity designer -- sporting thigh high leather boots and a cropped army green sweater -- rode off on the back of a motorcycle. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 93% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Chic Aesthetic:** Opportunity for fashion brands to combine elements of sportswear and high fashion to create unique and stylish collections. - **Multi-sensory Runway Experiences:** Chance for fashion shows to move beyond traditional formats and incorporate immersive elements that engage all the senses. - **Surfing and Motocross-inspired Apparel:** Potential for clothing brands to tap into the popularity of extreme sports and create innovative designs influenced by surfing and motocross cultures. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunities to redefine the boundaries between sportswear and high fashion, creating new and exciting clothing options. - **Event Production and Experiential Marketing:** Opportunity to create memorable and immersive fashion events by incorporating multi-sensory elements and unconventional runway formats. - **Extreme Sports and Lifestyle:** Potential for businesses to leverage the popularity of extreme sports like surfing and motocross to develop unique apparel lines that appeal to a wider audience. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md)