# Starlet Streetwear Collaborations The Rihanna x River Island Collection Preview is Inspiring By Katie Pagnotta | Published 2013-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-x-river-island References: [highsnobette](http://www.highsnobette.com/news/2013/01/28/video-sneak-peek-of-rihannas-river-island-collection/) & [riverisland](http://www.riverisland.com/) The Rihanna x River Island collection preview video unravels Rihanna's undying passion for designing and her affinity for British style. Rihanna is at the peak of her career. She has a slew of hit songs, a tumultuous relationship and is backed by the industry's biggest and brightest stars. Her partnership with U.K. brand River Island marks her [entrance into the fashion world](https://www.trendhunter.com/trends/blackpink-x-fragment-design). In the insightful black and white video previewing the collection, Rihanna discusses her fondness for the individuality in European fashions and her desire to [design clothes for fierce women](https://www.trendhunter.com/trends/nara-smith-2). The collection is meant to empower females and allow them to have free expression. The Rihanna x River Island collection preview is intriguing and now we will have to wait with anticipation, until its release. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 36% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations:** Businesses can explore collaboration opportunities with celebrities as a marketing strategy for their products or services. - **Streetwear Fashion:** Enterprises can invest in the production of clothes and accessories that cater to the streetwear fashion market, which is gaining more popularity worldwide. - **Empowerment Through Fashion:** Companies can create clothing lines that empower women and promote individuality, as more people are seeking fashion with a purpose. ### Where This Applies - **Fashion:** Fashion brands can benefit from celebrity collaborations to increase brand awareness and appeal to a wider audience. - **Entertainment:** Entertainment businesses can leverage celebrity partnerships to enhance their brand image and create more buzz around their productions. - **Marketing:** Marketing agencies can help brands collaborate with celebrities to create unique and impactful marketing campaigns that connect with their target audience. ## Related on Trend Hunter - [Influencer-Made Lifestyle Apparel](https://www.trendhunter.com/trends/zara-mcdermott.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Ireland-Inspired Fall Streetwear](https://www.trendhunter.com/trends/robyn-lynch-1.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md)