# Lip-Syncing Celebrity Covers This Rihanna Work Cover Features Kendall, Cara and Kevin Hart By Jana Pijak | Published 2016-03-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-work-cover References: [thescene](https://thescene.com/watch/vogue/kendall-jenner-cara-delevingne-lip-synch-work-rihanna) This Rihanna Work cover features a star-studded cast that includes models Kendall Jenner, Cara Delevigne and comedian Kevin Hart among other familiar faces. Lip-syncing to the singer's collaboration with rapper Drake, the celebrity cast does their best Rihanna impression while showing off a range of successful and unsuccessful dancehall moves. While some do better than others, each celebrity shows off their love for [Rihanna's latest number one hit](https://www.trendhunter.com/trends/nintendo-and-raye). Already viral, this video also features [Rihanna's choreographer](https://www.trendhunter.com/trends/gap-and-parker-posey) Parris Goebel who outshines its celebrity cast in the dance department. In celebration of the song's fourth week at number 1 on the music charts, this Rihanna Work cover targets Millennial viewers and features a famous cast that shows a more candid side to their audience. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Celebrity Lip-syncing Covers:** Brands can leverage the growing popularity of celebrity lip-syncing covers to create viral content and engage with millennials. - **Influencer Marketing:** Partnering with popular influencers, models and comedians to cover popular music hits can lead to enhanced brand visibility and customer engagement. - **Cross-industry Collaboration:** Collaborating with dance choreographers, music producers and fashion designers can result in the creation of more innovative and entertaining celebrity lip-syncing covers. ### Industries Being Reshaped - **Entertainment:** Entertainment companies can create engaging content and increase audience outreach by partnering with celebrities and influencers on the production of hip and fresh lip-syncing covers. - **Advertising & Marketing:** Marketing campaigns that feature viral lip-syncing covers by leading influencers can enhance brand visibility and social media engagement. - **Fashion:** Fashion companies can partner with popular models, influencers and choreographers on the production of lip-syncing cover videos to boost brand visibility and access new audiences. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Latin Celebrity Game Characters](https://www.trendhunter.com/trends/karol-g.md)