# Songstress-Branded Pop-Ups Colette's Fenty Pop-Up is an Homage to Rihanna Style By Erica Francis | Published 2016-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-style References: [twitter](https://twitter.com/search?q=) & [en.colette.fr](http://en.colette.fr/special/rihanna.html) Parisian retailer Colette opened up a Rihanna pop-up shop that will run for five days and will give fans a chance to sport Rihanna style by buying her merchandise. The songstress has collaborated with a ton of designers and brands over the years but it's not always easy for interested consumers to get their hands on her merchandise. The pop-up is timely considering Rihanna is on her 'ANTI' world tour and will be in Europe at the same time, with the last day of the pop-up coinciding with Riri's Paris concert. Along with [Anti Tour](https://www.trendhunter.com/trends/anti-social-social-club-2) merchandise and Rihanna perfumes, shoppers will be able to buy products from the singer's collaborations with Stance, [Puma](https://www.trendhunter.com/trends/smurfs-collection), [Dior](https://www.trendhunter.com/trends/lucky-collection) Eyewear and Manolo Blahnik. Celebrity and fashion collaborations are on the rise, especially with urban musical artists who are considered to be at the forefront of 'cool' and have a massive influence on their audience. Prominent brands who feature stars as co-designers are able to feed off of celebrities' popularity and endorsements, which increases sales and heightens the brand's appeal to masses -- particularly with Millennials and Gen-Z. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-fashion Collaborations:** Celebrities as co-designers with fashion brands will continue to grow as a trend, particularly with urban musical artists. - **Pop-up Shops:** Pop-up shops will be a trend for retailers to offer exclusive merchandise and reinforce brand appeal. - **Millennial and Gen-z Marketing:** Marketing to Millennials and Gen-Z will be a trend for fashion brands to boost sales and popularity through celebrity collaborations and endorsement. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on pop-up shops and celebrity collaborations to increase sales and appeal. - **Cosmetics and Fragrances:** Cosmetics and fragrance companies can benefit from celebrity endorsements and exclusive merchandise to attract new customers and reinforce brand loyalty. - **Entertainment Industry:** Entertainment companies can partner with fashion brands to leverage celebrity influence and cross-promote products for increased exposure and revenue. ## Related on Trend Hunter - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md)