# Sizzling Side Braids The Rihanna Side Braid Makes Its Debut Along With Her Fire Engine-Red Hair By Leslie Chen | Published 2011-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-side-braid References: [splashnewsonline](http://www.splashnewsonline.com/2011-05-06/rihannas-sexy-side-braid/) & [brilliant-apparel](http://www.brilliant-apparel.com/fashion-zone/recreating-rihannas-side-braid) It’s no secret that pop star Rihanna has been rocking the fire engine red hair lately, but her [long locks](https://www.trendhunter.com/trends/aunt-jackies) have just recently introduced itself to the world. Not only is she styling her hair in a luscious way with a daring length, but the Rihanna side braid made its debut recently. Styling her hair in this braided fashion gives her a demure and put together look while still remaining fierce and out of this world with her bold red hair. The Rihanna side braid and [red hot hair color](https://www.trendhunter.com/trends/sleek-stay-hair-serum) are the perfect combination to stand out in a daring way while still looking sophisticated. The Rihanna side braid is paired with simple pieces like the [one-shouldered black dress](https://www.trendhunter.com/trends/3piece-lip-set) she wore to the Costume Institute Gala celebrating Alexander McQueen. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Bold Hair Colors:** Disruptive innovation opportunity: Develop new hair products and dyes to meet the growing demand for bold and vibrant hair colors. - **Braided Hairstyles:** Disruptive innovation opportunity: Create innovative hair accessories and tools to make braiding easier and more creative. - **Red Carpet Fashion:** Disruptive innovation opportunity: Design sustainable and eco-friendly red carpet fashion options for celebrities to promote sustainability in the fashion industry. ### Industries Being Reshaped - **Hair Care Products:** Disruptive innovation opportunity: Develop new hair products specifically tailored for bold hair colors to maintain vibrancy and prevent damage. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Create new makeup and beauty products that complement bold hair colors and braided hairstyles. - **Fashion Design:** Disruptive innovation opportunity: Incorporate braided hairstyles and bold hair colors into fashion collections, creating unique and eye-catching looks for the runway. ## Related on Trend Hunter - [Textured Hair Extension Lines](https://www.trendhunter.com/trends/textured-clipin-hair.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Musician-Backed Styling Collections](https://www.trendhunter.com/trends/da-brat.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Protective Hair Solutions](https://www.trendhunter.com/trends/aunt-jackies.md) - [Premium Hyper-Realistic Wigs](https://www.trendhunter.com/trends/the-renatural.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Songstress-Approved Hair Serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum.md) - [Fruit-Forward Hair Masks](https://www.trendhunter.com/trends/briogeo-2.md)