# Vibrant Bobs Rihanna 'Rock in Rio Madrid' Festival Performance Debuts New 'Do By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-rock-in-rio-madrid-festival References: [justjared.buzznet](http://justjared.buzznet.com/2010/06/05/rihanna-red-hair) & [rihannanow](http://www.rihannanow.com/) The images above are from the Rihanna 'Rock in Rio Madrid' Festival performance, in which the singer unveiled a new hairdo that looks curiously like that of Larry, Moe and Curly of 'The Three Stooges.' Rihanna's [new haircut](https://www.trendhunter.com/trends/hall-of-fade) is shaved all the way up the back and sides, and her [fire-engine locks](https://www.trendhunter.com/trends/main-character-hair) are cut into a bowl that ends an inch or two above her ears. See more shots of the Rihanna 'Rock in Rio Madrid' Festival performance above. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Haircuts:** Disruptive innovation opportunity: Create a line of edgy hair products specifically designed for bold and unconventional haircuts like Rihanna's. - **Celebrity Hairstyles:** Disruptive innovation opportunity: Develop an app that allows users to try on virtual celebrity hairstyles to help them choose a new look. - **Influencer Hair Trends:** Disruptive innovation opportunity: Establish a platform that connects hair influencers with salons and hair product brands to promote the latest hair trends. ### Industries Being Reshaped - **Haircare:** Disruptive innovation opportunity: Introduce a subscription-based service that delivers customized haircare products based on individual hair needs and current hair trends. - **Fashion:** Disruptive innovation opportunity: Incorporate bold and unconventional hairstyles in fashion campaigns to challenge beauty standards and inspire unique and daring fashion choices. - **Entertainment:** Disruptive innovation opportunity: Collaborate with celebrity hairstylists to develop innovative hair tools and products that are used and endorsed by popular stars to gain market traction and credibility. ## Related on Trend Hunter - [Hairstyle NFT Collections](https://www.trendhunter.com/trends/rodmans-barbershop.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Coarse Haircare Collections](https://www.trendhunter.com/trends/redken-1.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [R-Shaped Hairdryer Models](https://www.trendhunter.com/trends/supersonic-r-1.md) - [Performance Styling Haircare](https://www.trendhunter.com/trends/chris-mcmillan.md)