# Blossoming Perfume Campaigns The Rihanna Reb'l Fleur Commercial is Frilly and Feathery By Meghan Young | Published 2011-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-reb-l-fleur References: [adrants](http://www.adrants.com/2011/02/rihanna-blossoms-in-video-for-new.php) & [justjared.buzznet](http://justjared.buzznet.com/2011/02/11/rihanna-rebl-fleur-commercial-premiere/) The Rihanna Reb'l Fleur commercial is just what you would expect from this beautiful pop star. Surreal, artistic and utterly romantic, it cleverly depicts Rihanna being both [good and bad](https://www.trendhunter.com/trends/miu-miu-miutine). Frilly, feathery and flirtatious, the [Rihanna Reb'l Fleur Commercial](https://www.trendhunter.com/trends/art-of-perfuming) is also stunningly cinematic. As Rihanna essentially blossoms into view, she traverses into a darker world when she discovers her perfume. With the closing line, "Good feels so bad," she returns to her [bed of blossoms](https://www.trendhunter.com/trends/eva-green) to repose until another adventure. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Artistic Perfume Commercials:** The trend of creating surreal and artistic perfume commercials presents an opportunity for disruptive innovation in the fragrance industry by appealing to consumers' desire for unique and visually compelling advertisements. - **Duality in Advertising:** The use of contrasting themes, such as good versus bad, in perfume campaigns like the Rihanna Reb'l Fleur commercial, opens up opportunities for disruptive innovation in the advertising industry by creating thought-provoking and emotionally engaging narratives. - **Cinematic Fragrance Promotions:** The trend of producing cinematic perfume advertisements, as seen in the stunning visuals of the Rihanna Reb'l Fleur commercial, offers disruptive innovation opportunities for the film industry to collaborate with fragrance brands and create immersive storytelling experiences. ### Where This Applies - **Fragrance:** The fragrance industry can benefit from disruptive innovation by embracing artistic and visually captivating commercials that resonate with consumers on an emotional level. - **Advertising:** The advertising industry can capitalize on the trend of showcasing duality in perfume campaigns to create disruptive and memorable campaigns that inspire deeper connections with consumers. - **Film:** The film industry has the potential to disrupt the traditional boundaries of promotional content by collaborating with fragrance brands and producing visually stunning and narrative-driven perfume commercials like the Rihanna Reb'l Fleur ad. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Mood-Setting Tropical Note Fragrances](https://www.trendhunter.com/trends/revel-eau-de-parfum.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Garden-Invoked Fruity Body Mists](https://www.trendhunter.com/trends/berry-kiss.md) - [Distinctly Feminine Fragrances](https://www.trendhunter.com/trends/u-beautys-proem.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md) - [Vibrant Summer Fragrance Spots](https://www.trendhunter.com/trends/love-a-summer-favorite.md)