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# Scanty See-Through Dresses
Rihanna Pulled a Lady Gaga in a Revealing Outfit in Paris

By Shelby Lee Walsh | Published 2009-10-03 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-pulled-a-lady-gaga
References: [thesuperficial](http://thesuperficial.com/2009/10/rihanna_wants_you_to_think_tho.php)

Rihanna pulled a Lady Gaga in a draw-dropping, risky number yesterday in Paris. Her dress wasn't too short or boob-revealing, but rather quite see-through. She certainly didn't leave much to the imagination.

Paired with her [dark violet lipstick](https://www.trendhunter.com/trends/3piece-lip-set), Rihanna looked like she was a gothic lady of the night. Perhaps she should be told that less isn't always mean more. Watch out Gaga, Ri Ri is coming for you!

**Implications** - The fashion industry is utilizing [see-through fashion textiles](https://www.trendhunter.com/trends/parade-that-lace) as a way to satiate consumer desire to attract attention. Corporations may consider a variety of techniques to help achieve the same effect for their consumers, such as use of [vibrant colors and unique design elements](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty).

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **See-through Fashion:** Fashion industry is embracing see-through fashion textiles to cater to attention-seeking consumers.
- **Vibrant Colors:** Corporations can explore the use of vibrant colors to help attract attention and stand out in the market.
- **Unique Design Elements:** Incorporating unique design elements into products can be a disruptive innovation opportunity for companies looking to differentiate themselves.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage see-through fashion textiles and unique design elements to create attention-grabbing outfits.
- **Marketing and Advertising:** Marketing and advertising agencies can adopt the use of vibrant colors and unique design elements to capture consumer attention and create memorable campaigns.
- **Cosmetics:** Cosmetics companies can draw inspiration from Rihanna's dark violet lipstick and create bold, attention-grabbing makeup products.

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