# Gorgeous Celebrity-Headed Editorials GARAGE Debuts Its September Issue with a Rihanna Photoshoot By Kalin Ned | Published 2018-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-photoshoot References: [highsnobiety](https://www.highsnobiety.com/p/rihanna-garage-magazine-issue-15/) & [instagram](https://www.instagram.com/garage_magazine/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) For its September issue, GARAGE Magazine employs creative Deana Lawson for a Rihanna photoshoot that communicates everything the pop culture icon stands for. The cover of the publication and the accompanying editorial display the R'n'B Queen in a glamorous setting. The celebrity is seen wearing high-fashion pieces from labels like [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), Y/Project, [Tiffany & Co.](https://www.trendhunter.com/trends/elsa-peretti) and more. According to GARAGE's editor-in-chief, Mark Guiducci, the Rihanna photoshoot is meant to embrace and showcase the character traits that make the celebrity one of the most beloved today — "unguarded, miraculously vital, perfect in her imperfections." Moreover, the Rihanna photoshoot is New York-based Deana Lawson's debut in editorial and first-ever magazine cover. The GARAGE Magazine issue is hitting stands on September 6th. Photo Credits: [Deana Lawson](https://www.artsy.net/artist/deana-lawson) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Fashion Editorials:** There is an opportunity for brands to collaborate with celebrities in creating high-fashion editorials for magazines and increase brand awareness. - **Celebrity Brand Ambassadors:** Creating a 'genuine' connection and long-term collaboration with a celebrity brand ambassador can increase a company's credibility and customer loyalty. - **Diversity and Representation in Creative Industries:** Hiring artists and creatives from diverse backgrounds can bring fresh perspectives and help promote diversity and inclusivity in industries such as fashion and media. ### Where This Applies - **Fashion:** Fashion brands can collaborate with celebrities to create high-fashion editorials that feature their products and increase brand awareness. - **Media:** Magazines can feature celebrity editorials to increase readership and collaborations with diverse artists can help promote inclusivity. - **Marketing and Advertising:** Finding celebrity brand ambassadors with genuine connections to a company's values can increase credibility and customer loyalty for the brand. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sports Beauty Partnerships](https://www.trendhunter.com/trends/wnbas-new-york-liberty.md)