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# Pop Star Camera Commercials
Rihanna Kodak Ad Campaign Shares Her Picture-Perfect Life

By Summer Luu | Published 2010-10-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-kodak-ad-campaign
References: [newsok](http://www.newsok.com/boom-rihannas-new-kodak-commercial/article/feed/202281) & [etonline](http://www.etonline.com/music/101492_Rihanna_Is_Proud_to_Be_Loud/)

Here is an exclusive look at the Rihanna Kodak ad campaign that just launched as the first commercial out of a set of three.

Fiery red-headed Rihanna is shown taking pictures at a fashion show with her entourage of girlfriends. With a quick click of a button and in seconds -- "Boom!" -- her pic is sent out to social networking sites like [YouTube](https://www.trendhunter.com/trends/the-shop-lineup) and [Facebook](https://www.trendhunter.com/trends/rival-peak). Some of her fellow hip-hop stars like Drake, Pitbull and Trey Songz recieve it too. This [pop princess](https://www.trendhunter.com/trends/kate-spade-x-madison-beer) works it in both the pictures and the commercial for the Rihanna Kodak ad campaign.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 7% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Pop Star Camera Commercials:** Celebrities from all around the world can star in ad campaigns for different camera companies to promote their new products.
- **Instant Social Media Sharing:** The focus of the ads will be on the speed and ease of sharing photos to social networks in just seconds.
- **Famous Entourage Use:** Celebrity stars can present their famous entourage using different types of cameras and share it on social media.

### Where This Applies

- **Digital Camera Industry:** The digital camera industry can tap into celebrity marketing to showcase and promote their products.
- **Social Media Industry:** Social media can pioneer and attract more users by advertising how easy it is to post photos in seconds.
- **Advertising Industry:** The advertising industry can promote different brands through famous and well-known celebrities.

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