# Nostalgic Superstar Covers This Rihanna i-D Magazine Cover is a Nod to the 90s By Jana Pijak | Published 2015-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-id-magazine References: [designscene.net](http://www.designscene.net/2015/01/rihanna-celine-d-pre-spring-2015.html) & [i-d.vice](http://i-d.vice.com/en_gb) The Rihanna i-D Magazine cover for Pre-Spring 2015 is a nod to 90s hairstyles. For this issue, the superstar dons minimal makeup and heavy braids that mimic those worn by stars like Brandy, [TLC's](https://www.trendhunter.com/trends/casio-4) Lisa Left Eye Lopez and Janet Jackson's Poetic Justice character. Rihanna is striking and understated in the image and sports a [couture wardrobe](https://www.trendhunter.com/trends/reebok-x-kodak) by French fashion house Celine. She tops her look off with oversized hoop earrings that are another throwback to the decade and its memorable fashions. The Rihanna i-D Magazine cover celebrates the rebirth of [nostalgia](https://www.trendhunter.com/trends/throwback-collection). From the star's muted makeup to her dynamic braided locks, Rihanna proves that she truly is a style chameleon who can pull off just about any look thrown her way. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Fashion:** Opportunity for fashion brands to tap into the revival of 90s hairstyles and fashion trends. - **Celebrity Endorsements:** Potential for celebrities to inspire revival of nostalgic fashion and beauty trends through magazine covers. - **Style Chameleons:** Demand for versatile celebrities who can effortlessly adapt to different fashion eras. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the resurgence of 90s fashion trends through new collections and collaborations. - **Magazine Publishing:** Opportunity for magazines to feature nostalgic fashion covers and attract a wider audience. - **Cosmetics:** Beauty brands can create products and campaigns inspired by the 90s makeup looks seen on nostalgic magazine covers. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Late Singer-Honoring Dolls](https://www.trendhunter.com/trends/aaliyah-barbie.md) - [Musician-Backed Styling Collections](https://www.trendhunter.com/trends/da-brat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Birthday Beauty Capsules](https://www.trendhunter.com/trends/birthday-edit-2025.md) - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md)