# Reworked Eco Vests Green Fashion Label Vagadu Stirs up the Classics By Maurice Lomboy | Published 2010-10-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-gwen-stefani-style-worthy References: [vagadu.net](http://vagadu.net/collections/vests/vests.html) San Francisco-based fashion label Vagadu gives [eco-friendly](https://www.trendhunter.com/trends/earthytweens) a whole new meaning. Vagadu's collections are made of [reclaimed garments](https://www.trendhunter.com/trends/son-of-a-tailors) that are reinvented into couture-inspired apparel. Check out these Vagadu's ready-to-wear blazer vests that have been made from scrap materials. These tasteful blazers have been reconstructed into [three-dimensional sculptures](https://www.trendhunter.com/trends/transhabit-collection) by gathering the fabric in imaginative and unpredictable ways. The raw aesthetic is matched with exquisite details and a commitment to originality. **Implications** - As North Americans continue to progress to a more greener mode of living, many consumers will factor in eco-friendliness of a product when making purchase decisions. As such, companies should incorporate green initiatives into their products to further entice consumers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reclaimed Fashion:** Fashion brands can explore using reclaimed garments and materials to create unique and eco-friendly clothing items. - **Couture-inspired Apparel:** There is an opportunity to create fashion collections that combine high-end craftsmanship with sustainable materials. - **Raw Aesthetic:** Designers can embrace an unfinished and imaginative look, incorporating unexpected fabric manipulations and textures into their designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can adapt to the growing demand for sustainable and eco-friendly clothing options by incorporating reclaimed materials and innovative techniques. - **Green Living:** Companies that focus on environmentally-friendly products and initiatives can capture the attention of consumers who prioritize eco-friendliness in their purchase decisions. - **Craftsmanship:** Artisans and designers can explore the combination of traditional couture techniques with sustainable materials to create unique and high-quality fashion pieces. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)