# Tattoo Hearts For Charity Rihanna Models Gucci UNICEF Collection By Ayman | Published 2008-11-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-gucci-unicef-tattoo-heart-collection-ads References: [uk.fashion.popsugar](http://uk.fashion.popsugar.com/2465150) Singer Rihanna stars in the new ad campaign for Tattoo Heart, a special collection by [Gucci](https://www.trendhunter.com/trends/gucci-tiger) that benefits [UNICEF](https://www.trendhunter.com/trends/2025-silver-lockit-collection). The tattoo heart collection features [tattoo-inspired printed canvas totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote) and silk scarves with tattooed hearts, flowers and stars. 25% of the sales of each tattoo heart item goes to the UNICEF. Gucci’s creative director, Frida Giannini, explained the choice of Rihanna, “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.” Supporting the children organization in style doesn’t come cheap though. The Gucci python messenger bag, for example, is priced at £1480. Tattoo inspired designs seem all the rage these days, check out more recent tattoo-esque designs. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Tattoo-inspired Fashion:** The popularity of tattoo-inspired designs in fashion presents an opportunity for companies to create unique and trendy products that appeal to consumers. - **Charitable Collaborations:** Collaborating with charities to create special collections or donate a portion of sales, as demonstrated by Gucci and UNICEF, can attract socially conscious consumers and improve brand image. - **Clothing for a Cause:** Similar to the Tattoo Heart collection, creating clothing items that benefit a specific cause or charity can help attract consumers who wish to support a good cause while also purchasing a desired item. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the popularity of tattoo-inspired designs and create collections that support charitable causes. - **Charity:** Charity organizations can seek collaborations with fashion companies, as seen with UNICEF and Gucci in the Tattoo Heart collection. - **Retail:** Retail companies can create clothing or accessory collections that benefit a specific cause or charity, which can assist in attracting socially conscious consumers. ## Related on Trend Hunter - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)